ABOUT THIS PODCAST 🔗
Some businesses get reviewed. Others get raved about.
Would Recommend goes behind the five stars with the founders who earned them. Every episode is a real story from a real business that figured out how to turn their client experience into their most powerful growth engine, without more ad spend, without more content, just by designing something worth talking about.
Host Nikki McKnight is a CX and operations strategist with 15+ years across wildly different industries and geographies. Each week, she talks with founders about the specific decisions, the costly experiments, and the moments of truth that separate a satisfied client from a raving one. Some episodes are solo deep-dives into a CX principle or framework. Others bring two founders from the same industry together to show how the same problem can be solved two completely different ways, and why both work.
This is not a marketing podcast. Client experience is not a layer on top of your marketing strategy; it is the growth engine your marketing can't replace. If your clients are happy but not referring you, this show is for you.
Would Recommend is for founder-led businesses in retail, hospitality, food and beverage, professional services, wellness, events, and beyond.
Hosts:
Update frequency:
weekly
Average audio length:
31 minutes
Guest interviews
English
Canada
24 episodes
since May 28, 2026
episodic
LATEST EPISODE 🔗
How do you thank the people who make your business possible in a way they’ll remember?
In this Nikki Talks episode, she makes the case that gratitude belongs in your client experience as a designed moment, for your clients, your team, and the people standing behind both of them.
What you’ll hear i…
SEARCH PAST EPISODES
Search past episodes of Would Recommend: Real Stories From Businesses Worth Talking About with Nikki McKnight.
PREVIOUS EPISODES 🔗
Why isn't all this extra effort making my clients any happier?In this Nikki Talks episode, Nikki looks at the reflex almost every founder has when they want a better client experience, which is to add MORE. What you'll hear in this episode:
How Nikki's "value stack" turned…
Is your sales process built to get past your customer's resistance, or to help them make the right decision?
In this Nikki Talks episode, Nikki breaks down two ways of selling: selling as convincing and selling as helping. The one you choose shapes a lot more than whether someone buys; it sha…
Eighty percent of businesses believe they deliver a superior client experience but only eight percent of their customers agree. Is this a delusion, or an urgent gap in perception?
Nikki is joined by two of her new favourite people, Erica Wood of Client Journey Advisors and Katrina Scarlett of Scarl…
What actually happens between the yes on the sales page and the moment the engagement falls apart two weeks later?
Nikki opens this episode with a five-figure cautionary tale, the kind most founders have lived through on both sides of the invoice, and uses it to unpack the first paradigm shift in…
Nikki has been going to business events since she was five (retail-exec dad, family vacations spent at produce marketing conventions with 40,000 of her closest friends), she spent a decade running them, and she once managed a half-million-dollar-a-year event portfolio.
So when someone in a recent …
Some gyms are places you have to go, but some? People choose to go, and this becomes the entire brand promise.
In this episode, Nikki sits down with Alli Arruda, co-owner of Benchmark Fitness in downtown Burlington, to unpack how she and her husband Matt built one of the most talked-about wellness…
How does any of this actually make me money?
That's the question that eventually shows up in almost every conversation Nikki has with a founder, and it's exactly where this Nikki Talks episode lands.
Kicking off a miniseries on The Would Recommend Standard, Nikki walks through the model…
Four out of five people at work right now are checked out. That is not a Threads hot take, that is Gallup, and it is the exact deficit most founder-led businesses are running on while trying to deliver a five-star client experience out the front door.
In this episode, Nikki sits down with ex-Google…
Most loyalty programs get designed from the business's side of the counter: more repeat purchases, more lock-in, more rewards for the customers who already spend the most.
In this Nikki Talks episode, Nikki names the reframe that changes all of it, that loyalty is what businesses want and not…
Disclaimer: The podcast and artwork embedded on this page are from Nikki McKnight, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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