ABOUT THIS PODCAST 🔗

Update frequency:
weekly
Average audio length:
38 minutes
Guest interviews
English
United States
17 episodes
since July 31, 2026
episodic

LATEST EPISODE 🔗

Fluidra sells everything for the pool. Their robotic cleaners only move in water. And water means damage and mess during a trade show demo. So Phoebe Mathius and her team built a booth with no water at all: an anamorphic LED corner, acrylic sheets and light that move like a pool, and an LED wall t…

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Robyn Davis has a big screen TV at home that she won at a trade show booth. The marketing budget behind it, she says, was never meant for someone like her. She calls it the Robyn Davis test, and it points at a bigger gap. Jay puts it plainly: the booth gets months, the staff gets 30 minutes on open…
Fintech is one of the least huggable industries there is, and people still tell Michael Bugno they got their COVID shot from his company. It isn't Pfizer. It's Fiserv. How does a payments giant make one person at a booth feel known? Michael started at Walt Disney World, where the whole point is one…
Content type: Interview Primary goal: Educational Summary: Most pharma booths put about 90% of their effort into getting people in the door. Michael W. Young, founder of biomedwoRx, explains why that ratio is backwards and how to design one booth that earns trust with HCPs, MSLs, APPs, and investor…
Andrew Roby shares insights on creating memorable live experiences by focusing on intentionality, attendee needs, and strategic planning. Discover how to elevate your events beyond logistics to truly impactful moments.
In this episode, Chloe Richardson shares insights on the crucial role of the MC in events, how to connect with audiences, and strategies for engaging attendees effectively. Discover practical tips for making your events memorable and impactful. keywords event management, MC skills, audience engagem…
In this episode, Joe Federbush, president of Evolio Marketing, shares insights on measuring event ROI, optimizing budgets, and leveraging data to improve live experiences. Discover how to turn event metrics into actionable strategies that drive success. keywords event ROI, event measurement, exper…
In this episode, Mandy Glenwright shares her journey from the agency side to building a strategic event program at Prologis, emphasizing the importance of relationships, data-driven decision making, and adaptive strategies in event management. keywords event management, trade shows, sponsorship, r…
In this episode, Matt Beck shares insights on designing impactful live experiences, emphasizing storytelling, audience engagement, and the importance of trust and authenticity in client relationships. Discover how to create memorable environments that resonate on a personal level and drive meaningf…
Jay Menashe sits down with Michael Cirino, founder of House of Attention, to talk about how experiential design has become central to hospitality, events, trade shows, and brand storytelling. The conversation explores why the best spaces are no longer just built, but activated, and how loyalty is c…
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