ABOUT THIS PODCAST 🔗
Welcome to the Contributor Wednesday series on the Bridge the Gap Network. Each week, you'll hear from a thought leader, discussing topics that are relevant and impactful to the senior living industry.
Sponsored by Peak Senior Living
Powered by Solinity Marketing
Sponsored by Peak Senior Living
Powered by Solinity Marketing
Update frequency:
biweekly
Average audio length:
23 minutes
Guest interviews
Has sponsors
English
United States
156 episodes
since May 28, 2020
episodic
LATEST EPISODE 🔗
Just checking in.” “Circling back.” “I wanted to see if you had any questions.” Sound familiar?
In this episode of Contributor Wednesday, Christy Van Der Westhuizen puts some of the most overused sales follow-up phrases into the official Follow-Up Hall of Shame, and explains what to say instead. Th…
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PREVIOUS EPISODES 🔗
Why do people leave, and more importantly, what are we doing to give them a reason to stay? In this episode of Contributor Wednesday, Cara Silletto explores the connection between employee turnover, compensation, incentives, and retention.
Cara explains why turnover is more than a line item on the …
What happens when a senior living tour doesn't go according to plan? A strange odor, a ringing call light, unexpected construction, a loud crash, or a resident who shares an opinion you weren't expecting can quickly disrupt even the most carefully prepared tour. But these moments don't have to ruin…
What happens when employees raised with completely different expectations enter the same workplace? In this episode of Bridge the Gap, Cara Silletto explores how generational dynamics influence communication, leadership, employee retention, workload expectations, and the employee experience.
Drawin…
What happens after a senior living tour may be more important than the tour itself. In this episode of Contributor Wednesday, Christy Van Der Westhuizen, SVP of Sales & Marketing at Jaybird Senior Living, introduces the concept of the "parking lot conversation"—the honest discussion families ha…
Everyone feels busy, but being busy doesn't have to mean being overwhelmed. In this episode of Contributor Wednesday, Cara Silletto shares the practical routines that transformed her from someone who constantly forgot tasks into an exceptionally organized executive.
You’ll learn how simple tools li…
What happens before you ever begin your community tour may be the single biggest factor in whether a family chooses your community. In this episode, Christy Van Der Westhuizen explores the often-overlooked power of the "first 90 seconds," the critical window where families begin deciding whether th…
What if the biggest reason new hires leave isn't pay, scheduling, or workload, but the experience they have during their first few weeks? In this episode of Contributor Wednesday, Cara Silletto explores how senior living leaders can dramatically reduce costly early turnover by rethinking onboarding…
Sales fatigue is one of the most common, and least discussed, challenges facing senior living sales teams today. Christy Van Der Westhuizen is back to explore what sales fatigue really looks like, why even top-performing professionals experience it, and how leaders can help teams maintain momentum …
In this contributor episode of Bridge the Gap, Cara Silletto explores two foundational, but often overlooked, drivers of employee retention: organizational values and strategic priorities.
Drawing from her Employee Retention Ecosystem framework, Cara challenges leaders to reconsider whether their m…
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