ABOUT THIS EPISODE
What happens after a senior living tour may be more important than the tour itself. In this episode of Contributor Wednesday, Christy Van Der Westhuizen, SVP of Sales & Marketing at Jaybird Senior Living, introduces the concept of the "parking lot conversation"—the honest discussion families have once they leave your community. She explains how sales professionals can intentionally shape those conversations by creating personalized, emotional tour experiences that families continue talking about long after they drive away.
Christy discusses:
- Why the "parking lot conversation" influences move-in decisions
- Creating personalized tours through effective discovery
- Why families remember feelings, not features
- Asking questions that uncover and address hesitation
- Giving families the language to confidently discuss your community with other decision-makers
- Following up in a way that reinforces the emotional connection from the tour
Meet Our Contributor
Christy Van Der Westhuizen: https://www.linkedin.com/in/christyvdw
Watch More BTG
https://www.btgvoice.com/shows
Produced by Grit & Gravel Marketing
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Contributor Wednesday.
OTHER EPISODES IN THIS PODCAST
On this week’s Contributor Wednesday, Cara Silletto breaks down why leadership development is no longer optional, and how to build a program that actually drives retention and performance. She makes the business case with compelling ROI data, showing how investing in leaders reduces turnover, impro…
In this episode of Bridge The Gap, contributor host Christy Van Der Westhuizen breaks down one of the most important and often misunderstood skills in senior living leadership: business and financial acumen.
This conversation goes far beyond spreadsheets and dashboards. Christy explains how executi…
Sales fatigue is one of the most common, and least discussed, challenges facing senior living sales teams today. Christy Van Der Westhuizen is back to explore what sales fatigue really looks like, why even top-performing professionals experience it, and how leaders can help teams maintain momentum …
Christy Van Der Westhuizen is back to challenge a common assumption in senior living: that struggling occupancy is a strategy problem. Instead, she argues it’s an execution problem, and one that many teams are guilty of. From delayed lead response times to ineffective follow-up language, Christy br…
In this contributor episode of Bridge the Gap, Cara Silletto explores two foundational, but often overlooked, drivers of employee retention: organizational values and strategic priorities.
Drawing from her Employee Retention Ecosystem framework, Cara challenges leaders to reconsider whether their m…
Disclaimer: The podcast and artwork embedded on this page are from Bridge the Gap Network, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
