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This is Contagious is a show that explores how ideas shape brands and culture.
Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.
Join Alex Jenkins, Chloe Markowicz and Katrina Stirton Dodd from the Contagious team as they unpack the thinking behind the world’s most interesting ideas – from trends and technology, through marketing and media, to campaigns, creativity and everything in between.
ความถี่ในการอัพเดต:
biweekly
ความยาวเสียงโดยเฉลี่ย:
38 minutes
สัมภาษณ์แขก
ภาษาอังกฤษ
ประเทศอังกฤษ
14 ตอน
ตั้งแต่ 29 เมษายน 2026
episodic
ตอนล่าสุด 🔗
Five million followers but only 500 likes? The algorithm has (again) changed the rules and brands can’t rely on fans seeing their posts.
Rachel Karten, creator of the Link in Bio newsletter, joins This Is Contagious to unpack why Instagram is increasingly about the meme you send a friend in your DM…
ตอนก่อนหน้านี้ 🔗
What does it take to become a brand people actually want to spend time with?
The Contagious Brands Report 2026 brings together 45 brands finding unconventional answers to some of marketing’s biggest challenges - from earning attention and building communities, to making products more desirable, emb…
Becky Owen, CMO at social agency Billion Dollar Boy, joins Contagious to challenge the received wisdom about how brands should work with creators – from the three-second rule to the idea that good content is all that matters.
Drawing on new research, the latest Contagious podcast explores how brand…
Dirty mattresses. Giant hairballs. Bad Bunny. The Pope. This CFO-friendly episode explores how brands can overindex on impact by investing in creativity rather than throwing money at the problem.
The Contagious team analyse some of their favourite low-budget marketing campaigns, unpacking the creat…
Mary Kish, Head of Community at Twitch, joins Contagious to break down why people are flocking to Twitch – and why brands should care.
As a streamer herself, Mary doesn’t just work at Twitch, she lives the culture. In this conversation we explore why experiencing things together matters more than…
Tracing a line from Tolkien to Mattel’s toyetics, the Contagious team explores why brands are moving beyond storytelling to create richer, more immersive worlds.
We look at the rules that make fictional worlds believable and how worldbuilding can help brands escape commoditisation, fuel always-on…
Kory Marchisotto, the president of E.l.f. Brands, joins Contagious to unpack how a scrappy startup selling premium cosmetics at affordable prices evolved into a beauty powerhouse.
This episode explores the ideology, marketing and organisational culture behind E.l.f. Beauty’s explosive growth. We …
AI companions. Lonely cities. Yakult Ladies.
In this episode, Contagious investigates the rise of loneliness and why brands as diverse as Heineken and Games Workshop are winning by becoming the new facilitators of human connection.
Along the way, we explore lonelygenic cities, discover what bra…
The Contagious team returns from Cannes Lions 2026 to deliver our sunburnt take on the awards, the talks and what it all means for the industry.
Hot from the Croisette, we find out whether How Brands Grow is a brutally boring read, why the UN needs marketers more than ever, how the industry's bes…
Budgets will be wasted. Brands will be ruthlessly filtered out. The real game starts after full time.
James Kirkham, founder of Iconic and ex-head of Copa90, joins Contagious to unpack why the 2026 World Cup is fundamentally different to previous tournaments - and what brands need to do about it.
…
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