เกี่ยวกับตอนนี้
Kory Marchisotto, the president of E.l.f. Brands, joins Contagious to unpack how a scrappy startup selling premium cosmetics at affordable prices evolved into a beauty powerhouse.
This episode explores the ideology, marketing and organisational culture behind E.l.f. Beauty’s explosive growth. We dig into how its biggest innovations were led by its community, how the company encourages healthy conflict and why its mantra is ‘anything is e.l.f-ing possible’.
We also explain:
- Why E.l.f. started selling empty bottles to its fans
- The difference between shaping and leading culture
- Why people were clamouring to get financial advice from a beauty brand
- How girls dropping out of sports could impact their future career success
- How to create the workplace conditions necessary for innovation to thrive
- Why E.l.f. maintains ‘zero distance’ between its C-suite and its fans.
- How to jolt people into awareness around important issues
If you work in marketing, you should almost definitely subscribe to Contagious IQ - an intelligence platform that helps brands and agencies supercharge their creativity by learning from the world's most impactful brands, campaigns and trends.
ภาษาอังกฤษ
ประเทศอังกฤษ
ในตอนนี้
สำเนาบทสนทนา 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
ตอนอื่นๆ ใน PODCAST นี้
Nostalgia. Cultural déjà vu. Kidulting. Why are so many people desperate to escape the present? In this episode, Contagious investigates everything from why adults are rebuilding their teenage bedrooms, to landlines for kids and the return of the iPod, and revealing why the past has become one of c…
Pokemon. Meatball lollipops. 17th Century silk traders. In this episode, Contagious explores weird and wonderful brand collabs, why they’re so effective, how to use them as a shortcut to cultural relevance and which brands are doing them well.
Discover the psychology behind ‘optimal incongruence…
Budgets will be wasted. Brands will be ruthlessly filtered out. The real game starts after full time.
James Kirkham, founder of Iconic and ex-head of Copa90, joins Contagious to unpack why the 2026 World Cup is fundamentally different to previous tournaments - and what brands need to do about it.
…
The Contagious team returns from Cannes Lions 2026 to deliver our sunburnt take on the awards, the talks and what it all means for the industry.
Hot from the Croisette, we find out whether How Brands Grow is a brutally boring read, why the UN needs marketers more than ever, how the industry's bes…
In this episode, Contagious investigates what happens when content supply completely outstrips human attention, and how brands can win in a world dominated by infinite scroll, clip farms, AI slop and algorithmic overload.
Along the way, we’ll explore why Universe 25’s infamous rodent utopia experi…
ข้อสงวนสิทธิ์: พอดแคสต์และอาร์ตเวิร์คที่ฝังอยู่ในหน้านี้มาจาก Contagious ซึ่งเป็นทรัพย์สินของเจ้าของและไม่มีส่วนเกี่ยวข้องหรือรับรองโดย Listen Notes, Inc.
