ABOUT THIS PODCAST 🔗
We all want to be remarkable.Your business demands it. Our communities crave it. You know you're on the right trajectory when opportunities launch you into unexpected directions you never thought possible. Join Kate Volman and fellow marketing strategist Kyle Sexton every week as we explore ideas you're not considering, share stories from others like you who despise mediocrity, and discover how whatever you're building has the power to change your business. Change your community. Change your trajectory.
Update frequency:
every 54 days
Average audio length:
38 minutes
English
United States
22 episodes
since Nov. 28, 2017
episodic
LATEST EPISODE 🔗
The problem with advice is that people love to "should" on your ideas, but they aren't the people you should be listening to.
Kate and Kyle give practical ideas on how to seek out advice from the right people.
PREVIOUS EPISODES 🔗
There are six different ways you can compel your future clients to pull the trigger on buying from you. The more of these you can use in your marketing, the higher your conversion rate.
Kate loves that Kyle finally brought a list. It makes him look prepared.
1. Scarcity: Bonuses go away or the …
Kate and Kyle argue about whether or not marketing automation is working.
Kyle admits he's been using Kate's email address to sign up for random marketing emails.
Kate loves her scheduling app and Kyle loves his too. But they are different. Maybe we should battle?
Scheduling software can make you more accessible to your clients or team. As Kyle always says, "If you're easy to love, you're easy to share." #winning
Kyle thinks you should pay for the free te…
Kate's company is hiring. Kyle is thinking about applying.
There's a difference between hiring and recruiting. Large employers with entry level jobs hire people. But specialized companies use the term recruiting as it related to finding key employees who they call talent.
When you're looking fo…
Do you have a mentor? Several, perhaps?
While you're looking up, remember that others are looking up at you. Why not bring them up with you?
This episode is all about Mentorshipping: Mentoring your audience in a more personal way.
So that whole thing about, "Don't look down?" Look down and hel…
People buy things after they read words that convince people to buy things.
You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she …
Kyle has been way behind in the production schedule for Trajectory, so Kate suggested we talk about scheduling and time management.
Our friend Eric Ryan has been growing his business while never sacrificing time with his wife and kids and dog - and he offered to share his annual scheduling system …
Kyle's in his new studio and accidentally used the wrong microphone. Ugh! But Kate is in her new space too and she nailed it. Kyle hopes you can forgive him for the mistake.
And we wish there was a simplicity metaphor in the mistake, but...
Kyle shares how the "six thinking hats" to create an e…
Kate chose Content Marketing World for her professional development and broke into the speaker lounge.
Kyle chose Inbound and went to all of his sessions and networked in the elevator. Boston is not afraid of the beard.
Kate name-drops.
Kyle takes notes.
Today's challenge: Identify your own…
Disclaimer: The podcast and artwork embedded on this page are from Kate Volman, Kyle Sexton, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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