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People buy things after they read words that convince people to buy things. You've been working on your visual identity but totally missed the importance of good copywriting. Kyle recently discovered the value of having compelling copy and now he sees poor copy everywhere. He hired Victoria, she …
Kyle has been way behind in the production schedule for Trajectory, so Kate suggested we talk about scheduling and time management. Our friend Eric Ryan has been growing his business while never sacrificing time with his wife and kids and dog - and he offered to share his annual scheduling system …
Kyle's in his new studio and accidentally used the wrong microphone. Ugh! But Kate is in her new space too and she nailed it. Kyle hopes you can forgive him for the mistake. And we wish there was a simplicity metaphor in the mistake, but... Kyle shares how the "six thinking hats" to create an e…
Kate chose Content Marketing World for her professional development and broke into the speaker lounge. Kyle chose Inbound and went to all of his sessions and networked in the elevator. Boston is not afraid of the beard. Kate name-drops. Kyle takes notes. Today's challenge: Identify your own…
This episode is awesome. I know we said that about the last episode. Maybe we're just getting better at this. Here's what happened... Kate cries a little tear at the thought that not everyone wants to be remarkable. What the what? Kate and Kyle discuss how brands like Geico and Toyota want you t…
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