SaaS Experiments

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AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.

Why most brands get their Amazon strategy wrong (and how to get it right)

Tips on optimizing videos for your paid social campaigns - from thumbstop to conversion. Watch on YouTube: https://youtu.be/x6AEKZGKFeI

Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus. 1:13 What makes Demand Gen different from other types of websites 3:48 Quantity vs quality when optimizing for leads vs revenue 6:05 Measuring w…

Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.

In this episode, I talk to Ben Labay, Managing Director of CX Experimentation at Speero. He breaks down how to meet the challenge of doing user research when you’re selling a B2B SaaS product to a highly specialized market. Transcript and other ways to listen here: https://briandavidhall.com/ben…

I talked to Andrew Anderson about discovery-based optimization. Transcript and other ways to listen here: https://briandavidhall.com/andrew-anderson-on-saas-experiments/ The Discipline Based Testing Methodology (https://cxl.com/blog/the-discipline-based-testing-methodology/) – an article on the C…

I talked to Justin Aronstein from https://mobile1st.com/ about running SEO experiments, and fostering experimentation culture across teams. Transcript and other ways to listen here: https://briandavidhall.com/justin-aronstein-on-saas-experiments/ 0:38 Justin's background 1:13 About FlowSports - b…

In this episode, I talk to Viv Amatuzzi, Director of Conversion at 360i. We talk about the difference between decision makers, product users, and website visitors.