ABOUT THIS EPISODE
Arun Sivashankaran, founder of FunnelEnvy, breaks down all things optimization for Demand Gen. What to measure, where to focus, and where *not* to focus.
1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context
Find Arun here: https://www.funnelenvy.com/
1:13 What makes Demand Gen different from other types of websites
3:48 Quantity vs quality when optimizing for leads vs revenue
6:05 Measuring what matters will change the nature of the experiments you run 🤯
9:48 3 types of changes that drive the most results
17:53 3 common sense buyer journey stages
20:19 Where to start, and how to evaluate your top of funnel offers
23:58 Personalization ... or website retargeting 😎
30:45 The meaning of "friction" in a B2B Demand Gen context
Find Arun here: https://www.funnelenvy.com/
English
United States
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