ABOUT THIS PODCAST 🔗
This podcast is your weekly masterclass on becoming a better revenue operator. We challenge conventional wisdom and dig into what actually works for building predictable revenue at scale.
For show notes and extra resources, visit https://revops.fm/show
Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
For show notes and extra resources, visit https://revops.fm/show
Key topics include: marketing technology, sales technology, marketing operations, sales operations, process optimization, team structure, planning, reporting, forecasting, workflow automation, and GTM strategy.
Hosts:
Update frequency:
every 47 days
Average audio length:
46 minutes
Guest interviews
Has sponsors
English
United States
63 episodes
since Sept. 26, 2023
episodic
LATEST EPISODE 🔗
Every time you explain your business to an AI from scratch, you’re repeating work. The opportunity with context engineering is to make your company’s expertise, processes, and past learning available whenever an agent needs them—so each new task builds on what you already know.
In this episode, I’m…
PREVIOUS EPISODES 🔗
Justin and Lily reflect on their parallel journeys diving deep into AI throughout 2025. They discuss why most AI content misses the mark for operators and system builders working within corporate constraints, share lessons from building production AI tools, and explore what's next for bringing thes…
SEO used to be the ultimate growth lever—offering massive “free” traffic to marketers who could outsmart the algorithm. But in 2025, it's a different game.
In this episode, I’m joined by Gaetano DiNardi—an SEO strategist with deep experience across B2B SaaS—to unpack how AI is reshaping the search …
AI agents are everywhere in conversation right now—but what actually makes them work? It’s not just slapping a large language model into a workflow and calling it a day. Under the hood, real agentic systems operate differently. They make decisions. They adapt. They break out of rigid if-this-then-t…
Not many people make it to VP of Marketing Operations—Kimi Corrigan has done it twice. In this episode, she shares her journey from marketing coordinator to leading marketing ops at companies like Duo Security, Cisco, Wiz, Expel, and DataRobot. We dive into what it really takes to reach VP level, h…
Earlier this month, Scott Brinker and co-author Frans Riemersma released their latest report: Martech for 2025.
It’s 108 pages of dense insights on where Martech is headed—and as you might imagine, it’s largely focused on the core ways AI is re-shaping our discipline.
For nearly 15 years, Scott h…
At a recent event with about 300 attendees, today's guest polled the audience and asked how they felt about their ABM performance.
98.5% said they weren't satisfied.
If you've ever built an ABM program, this statistic may not surprise you. My observation is that there are few motions where the hy…
This week we sit down with Mallory Lee, a seasoned RevOps leader whose career spans transformative roles at Pardot, Terminus, and more. Together, we tackle the realities of RevOps today, from debunking the myth that RevOps is the buyer for tech tools to navigating the challenges of unified operatio…
One of the most interesting projects I worked on recently was a rebuild of our ABM / outbound / buying signal tech stack at my day job.
I had bought one of the big legacy ABM platforms a few years ago but had never really seen the value we were hoping for, at least not enough to justify the c…
Attribution remains one of the hardest challenges in marketing.
It affects literally EVERYTHING: how we’re perceived as a discipline, the strategies we pick, the activities we decide to do—even how we justify our existence.
B2B companies generally use some combination of first touch, last touch,…
Disclaimer: The podcast and artwork embedded on this page are from Justin Norris, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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