ABOUT THIS PODCAST 🔗
Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.
Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.
Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
Hosts:
Update frequency:
biweekly
Average audio length:
50 minutes
Guest interviews
Has sponsors
English
United States
144 episodes
since March 26, 2020
episodic
LATEST EPISODE 🔗
AI can now take on more PPC account work, from analysis and recommendations to parts of campaign management. But if it makes the wrong call, the agency still has to answer for it.In this episode of PPC Town Hall, Kirk Williams joins Fred Vallaeys and Aaron Levy to talk about how PPC agencies should…
PREVIOUS EPISODES 🔗
In this episode, Aaron and Fred sit down with Joe Martinez to talk about a question more PPC teams are having to answer: when Google Ads is still working, how do you know when the next dollar should go somewhere else?Joe has spent years working in Google Ads, but today he spends much more of his ti…
AI agents sound exciting in theory. In practice, the useful question is much simpler: can they actually help you manage PPC work better without creating more problems than they solve?That’s what Fred wanted to unpack with Benjamin Wenner in this episode of PPC Town Hall.Benjamin has been working in…
What do you optimize for when the lead you get today might not become a customer for another two years?That’s the problem David Newson deals with in wealth management, where long sales cycles make many of the usual PPC signals much less useful.In this episode of PPC Town Hall, David and Fred talk a…
Can AI agents really manage Google Ads accounts? We think they can help a lot, but we should be careful about how much authority we give them.In this episode of PPC Town Hall, Fred sat down with Nils Rooijmans to talk about AI agents, Google Ads scripts, and what account management may look like ov…
Watch the video version here: https://youtu.be/QGhc7LCLslM
Host Frederick Vallaeys sits down with Anthony Higman, founder of Adsquire, to explore how AI and automation are changing Google Ads—especially in high-cost, high-risk verticals like legal PPC.Anthony shares insights from managing campaign…
Watch the video version here: https://youtu.be/YhWyTO1vn6E
Fred sat down with Lars Maat to talk about what it actually looks like to run an agency that’s fully leaning into AI.They get into how Lars introduced AI across his team, what worked (and what didn’t), and how they got people to actually s…
Watch the video version: https://youtu.be/yAGxJTvj6Ho
Host Frederick Vallaeys sits down with Ann Stanley, digital marketing expert and founder of Anika Digital, to explore how marketers can move beyond one-off prompts and start building AI workflows that produce reliable and consistent results.The…
Watch the video version: https://youtu.be/FnIwHT0VuD8
Host Frederick Vallaeys sits down with Menachem Ani, founder of JXT Group and Google Ads strategist, to break down when advertisers should use Performance Max vs Shopping, why lead quality matters more than lead volume, and how to guide automat…
In this episode, Fred sat down with Bia Camargo to talk about something we don’t discuss enough: most Google Ads accounts aren’t ready for AI.PMax isn’t magic. Smart bidding isn’t broken. But the problem is usually messy conversion tracking, over-complicated structure, or unclear intent signals.In …
Disclaimer: The podcast and artwork embedded on this page are from Frederick Vallaeys, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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