ABOUT THIS EPISODE
In this episode, Aaron and Fred sit down with Joe Martinez to talk about a question more PPC teams are having to answer: when Google Ads is still working, how do you know when the next dollar should go somewhere else?Joe has spent years working in Google Ads, but today he spends much more of his time testing and managing channels like Microsoft, LinkedIn, Reddit, Meta, OpenAI, TikTok, and others. They talk about how he decides where to move budget, what he’s seeing from newer platforms, and why native platform attribution often doesn’t tell the full story.They also get into OpenAI ads, Reddit’s growing role in B2B, Demand Gen versus standalone video campaigns, and why offline conversion data matters so much for lead generation.The bigger theme is how the PPC job is changing. Platforms can automate more of the execution, but someone still has to decide where the money goes, what signals to feed the system, how to measure success, and how to explain those decisions to clients. Joe has a lot of practical experience doing exactly that, and this conversation is full of useful examples.Follow Joe: https://www.linkedin.com/in/joemartinezppc/Follow Aaron: https://www.linkedin.com/in/theaaronlevy/Check out Paid Media Pros: https://www.youtube.com/c/PaidMediaPros► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall
