ABOUT THIS PODCAST 🔗
Data-first optimization tips from ecommerce experts. Every episode features strategies on customer acquisition and conversion to help grow your store.
Update frequency:
every 37 days
Average audio length:
35 minutes
English
United States
4 episodes
since April 19, 2021
episodic
LATEST EPISODE 🔗
AJ Davis, founder of Experiment Zone, breaks down results from an extremely effective category page tweak. She goes on to outline how to think about the role of each page on your site, where to add messaging about what makes your brand unique, and how to get that messaging right.
0:20 Intro1:22 Abo…
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PREVIOUS EPISODES 🔗
Katie McKee, founder of Morphology Consulting, explains how Amazon, retailers, and your branded site all fit together.
1:31 Why some brands have issues with Amazon2:46 Amazon is not a retailer5:04 Amazon scrapes pricing, deal with it6:28 If your go to market is off, you'll likely make up for that i…
Alison Roach, the Operations Manager at Ready Set, breaks down All The Things when it comes to video ads.
Highlights
5:45 Downside of being too brand-focused
7:37 First concern is thumbstop
8:05 On messaging within an ad
8:33 After thumbstop, consideration
9:25 After consideration, a strong offer
…
Nichole Elizabeth DeMeré and Claudiu Cioba from Reeview reveal all the secrets to effectively using video content on your ecomm product pages.
5:08 Average ROI is 150x 🤯 6:17 Value of user-generated video for small stores 6:48 Value for large stores 9:07 In a word: what makes a good product video …
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Disclaimer: The podcast and artwork embedded on this page are from Brian Hall, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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