ABOUT THIS EPISODE
Alison Roach, the Operations Manager at Ready Set, breaks down All The Things when it comes to video ads.
Highlights
- 5:45 Downside of being too brand-focused
- 7:37 First concern is thumbstop
- 8:05 On messaging within an ad
- 8:33 After thumbstop, consideration
- 9:25 After consideration, a strong offer
- 10:37 Variables you can test with respect to single point of focus
- 12:19 Always go in with a framework
- 13:03 If you've only got one shot at a Facebook ad ...
- 17:20 Case study: Wild Alaskan Company
- 20:37 "The real test is when you try to scale"
- 22:09 First test was on the benefit messaging
- 27:45 User-generated content (UGC)
- 30:28 "A 4.5x increase in purchases and a 20% decrease in CPA"
- 33:39 Main takeaways from this series of experiments
- 35:23 Average video time
- 38:43 More on UGC
Links
- [Ready Set](https://readyset.co/)
- The [Wild Alaskan Company case study](https://www.facebook.com/business/success/wild-alaskan-company)
- Alison on [LinkedIn](https://www.linkedin.com/in/alison-roach/)
English
United States
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