ABOUT THIS PODCAST 🔗
Most practical conversations around AI focus on prompts. Creative Authority teaches you to think first.
This is a podcast for service professionals: real estate agents, coaches, consultants, financial advisors, and anyone running a referral-based business who are watching their industry adopt AI faster than it's adopting judgment.
The agents and advisors most at risk right now aren't the ones refusing to use AI. They're the ones using it without a foundation, quietly trading away the voice and trust that built their business in the first place.
Hosted by Matt Goldman, founder of Creative Authority and a real estate veteran who has built two businesses in two markets using AI as a tool, not a replacement.
Each episode is a direct, practical conversation about what has to happen before you open a prompt: a clear mission, your own decision rules, and a documented voice that AI can actually work with instead of around.
What you'll hear:
- Why most AI training starts at step two, and what step one really is
- How referral-based businesses erode silently when communication gets automated
- The difference between content that's polished and content that's authored
- How to use AI without sounding like every other professional in your market
- Real frameworks for protecting voice, judgment, and client trust in an AI-saturated industry
If you've spent years building a business on relationships, expertise, and a voice your clients recognize, this is the show that helps you keep all of it while the rest of your industry trades it for speed.
New episodes weekly.
Hosts:
Update frequency:
every 18 days
Average audio length:
21 minutes
English
United States
11 episodes
since Dec. 17, 2025
episodic
LATEST EPISODE 🔗
Connect through text
Seventy percent of agents who use AI use it for exactly one thing: writing listing descriptions. That's the finding from a survey of around 500 high-producing agents at the most tech-forward brokerages in the country. Not the laggards. The top performers.
In this episode, …
SEARCH PAST EPISODES
Search past episodes of Creative Authority: Real Estate Agents.
PREVIOUS EPISODES 🔗
Connect through text
Your buyer has probably already talked to ChatGPT or Claude about their home search before they ever called you. This episode walks through the AI Buyer Briefing: one prompt you send new buyer clients ahead of their first consultation, and why sending it sharpens your expertise…
Connect through text
The industry is loud right now. Compass is acquiring at scale. Zillow is in litigation. Credible voices are calling for the restructuring of NAR and local boards. If you're a real estate agent paying attention to any of this, you are swimming in uncertainty — and most of w…
Connect through text
In June of 2023, Matt Goldman got a text from an agent he'd known for years. She wanted to know who was managing his social media — because it didn't sound like him. He told her it was him. She told him she'd been about to call out his social media manager for po…
Connect through text
How much time, money, and energy have you spent on AI in the last 12 months? The courses. The prompt libraries. The brokerage trainings. The coach who showed you how to write a listing description in 30 seconds.
Here's the harder question: has any of it actually changed yo…
Connect through text
A first-year agent with a $20 ChatGPT subscription can now outproduce a ten-year veteran on raw content volume. Not eventually. This week.
If that statement makes you uncomfortable, good. That's where this conversation starts.
In this episode, Matt Goldman makes a direct c…
Connect through text
Compass is buying everyone. Zillow is facing lawsuits. People are questioning the future of the MLS and NAR. Commissions are in the news again. And if you're a practicing real estate agent in 2026, you've probably heard more opinions in the last six months than you ca…
Connect through text
Most people are using ChatGPT the wrong way.
If you’re asking AI to “write in your voice,” this episode explains why that approach breaks down—and how to use AI without losing your identity, judgment, or creativity.
In this episode of the Creative Authority Podcast, Matt Goldma…
Connect through text
Most real estate agents are using AI to produce more content faster.The agents who are actually succeeding are using AI to clarify their thinking.
In this episode of the Humanity First Podcast, Matt Goldman—practicing real estate agent and AI educator—explains why authorship ov…
Connect through text
Most conversations about AI in real estate start with automation. More content. Faster output. Less effort.
This episode argues that approach is backwards.
In this episode of the Humanity First AI Podcast, Realtor and AI coach Matt Goldman makes the case for authorship over aut…
Disclaimer: The podcast and artwork embedded on this page are from Matt Goldman, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
PODCAST SEARCH ENGINE
You can use our website to search 3,829,654 podcasts and 196,526,366 episodes by people, places, or topics.
An investment in knowledge pays the best interest, so I listen to podcasts.
‐ Benjamin "Llamacorn" Franklin
SEARCH PAST EPISODES
Search past episodes of Creative Authority: Real Estate Agents.
CLAIM THIS PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post classified ads for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
podcaster interview...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
our official X (formerly Twitter) account will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
EDIT
Thank you for helping to keep the podcast database up to date.
