ABOUT THIS PODCAST 🔗
A podcast for entrepreneurs who share their expertise with the world through courses. We deep dive into online course creation and the topics and products related to courses including books, virtual summits, coaching programs, and the myriad of training tools available to us today. Let's get to it!
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Update frequency:
every 17 days
Average audio length:
25 minutes
English
United States
30 episodes
since May 15, 2022
episodic
LATEST EPISODE 🔗
Drip content is a way to control the amount of content we expose a learner to in a set period. Simply put, you release your course in batches.
In this episode of Conversations for Course Creators, Lucas discusses when you should and should not use a drip schedule. He also discusses how to use drip…
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PREVIOUS EPISODES 🔗
Course creators often ask me whether they should write scripts for their online courses. In this episode, Lucas Marino discusses whether you should leverage scripts in your courses, considerations for recording video with scripts vs audio, how to use scripts as memory primers, and more.
Lucas also…
Give them what they need. Nothing more. Nothing less.
Have you ever signed up for something and thought, "Man, this is so exciting! This is going to be the best (insert awesomeness here) ever!"? And it really was the best ever... until it wasn't.
Your students worry about this when they…
Initially, you may not think the topic of lessons and chapters is especially interesting. However, all course material is in a lesson of some sort! In this episode, Lucas shares his approach to structuring intro, body, and closing chapters. Let’s keep it simple and easy to implement. Learn more abo…
We're talkin' curriculum essentials in this episode of Conversations for Course Creators!
Your curriculum provides the learner with the information needed to achieve the outcomes and objectives of your course. The outcomes of a course may be generic or very specific, but they must always be valua…
In this episode, Lucas discusses why identifying your idea learner is critical to your course project. He also discusses how your ideal learner may or may not be your ideal buyer. If you want to build the right course for the right learner AND sell that course to the right buyer...well, you'll need…
Course outlines are an important part of course creation. You've chosen a topic, now what will you say about it? In what order will you say the things?
Are you interested in using the outline or table of contents from your nonfiction book, paper, or presentation to create an outline for your…
Lucas shares why pre-selling your course is a solid launch strategy. He discusses the pros and cons of this approach and a new minicourse to help creators navigate a predevelopment launch. We close with commentary on whether online courses are a scam (you can guess my opinion on the matter) and som…
In the final episode of this series on pricing strategies, Lucas discusses why the spending habits of your ideal learner are so important. He also discusses the consideration of industry trends, gaps, and accessibility. Where would your course fit into this picture? You really need to know.
Want t…
In Part 3 of the Course Pricing Strategies series, Lucas discusses the most important factor in price development - the value of the learner's new knowledge and skills. This knowledge and skill equips learners to do new things, close gaps, or perform differently. What is the financial impact of the…
Disclaimer: The podcast and artwork embedded on this page are from Lucas Marino, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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