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A meeting cancels. A free hour appears in the middle of your Tuesday. Nobody knows you have it, no agenda owns it, and for one hour you can do anything your business needs. Where do you actually go? Not the strategic plan. Not the pricing decision you've been circling for a month. You go to the wor…
You have probably searched some version of this question late at night: how do you step back from a business that can't run without you? Every answer agreed with the others, and every one of them assumed the problem was you. The founders who feel the most trapped are almost never failing at their j…
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A piece of finished work is sitting still somewhere in your company right now. Nobody rejected it. Everyone did their job on the accountability chart. It stalled anyway, and you call it falling through the cracks. In Episode 4 of Below the Waterline, Dori Etter shows you where those cracks actually…
Your accountability chart answers two questions: what has to get done, and who owns it. It never answers the third one that decides whether the work actually moves. How does the work flow? In Episode 5 of Below the Waterline, Dori Etter draws the map almost no company has: how information travels f…
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