ABOUT THIS EPISODE
A piece of finished work is sitting still somewhere in your company right now. Nobody rejected it. Everyone did their job on the accountability chart. It stalled anyway, and you call it falling through the cracks.
In Episode 4 of Below the Waterline, Dori Etter shows you where those cracks actually are. Your accountability chart answers two questions: what has to get done, and who owns it. It never answers the third one that decides whether the work moves. How does the work flow? The stalls almost never happen inside someone's role. They happen at the seams, where one person's output has to become the next person's input, and nobody ever designed how that crossing happens.
You'll learn the Production Flow Model (Marketing to Sales to Delivery to Finance), the five handoff questions that turn an invisible seam into something you can fix, and the four states every handoff lives in: designed, informal, founder-dependent, and missing. Plus the twenty-minute exercise that finds the most expensive crack in your business.
Take the free Waterline Check to find out whether your real constraint is above the waterline or below it: dori.live/waterline
New episodes every Wednesday.
