ABOUT THIS PODCAST 🔗
Behind the Counter - Business Stories from the Four Corners:
Real Businesses. Real Conversations. Right Here in Our Community.
Every week, I sit down with local business owners to hear the real stories behind their work — the highs, the lows, and everything in between. Whether they run a bakery, a repair shop, or a creative studio, each of them has something powerful to share.
This is more than a podcast — it’s a celebration of the hustle, heart, and humanity that keep the Four Corners thriving.
Hosts:
Update frequency:
weekly
Average audio length:
48 minutes
Guest interviews
Has sponsors
English
United States
31 episodes
since Aug. 14, 2025
episodic
LATEST EPISODE 🔗
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One social media post can change your life, especially when the thing you’re posting is a tray of custom cookies you’re convinced are “hideous.” We talk with Eva Armenta-Ketchell, the woman-owned force behind Sweet Cheeks Bakery in Farmington, New Mexico, about how royal icing expe…
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PREVIOUS EPISODES 🔗
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A hardware store that’s lasted since 1946 has to be more than a place to grab a bolt. Sitting down with Evan Noel of Noel's Inc. in Farmington, New Mexico, we get into the real reason certain small businesses become permanent fixtures in the Four Corners: they earn trust one c…
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A lot of people think running a plumbing company is all wrenches and water lines, but the real test starts when the job is done and the paperwork begins. We’re joined by Jason Judah, owner of Creative Mechanical Solutions Plumbing (CMS Plumbing) in Aztec, New Mexico, to talk about …
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What happens when a disaster-response leader gets pulled back home by a family tragedy and suddenly has to run a deeply regulated health care company that shows up in people’s living rooms instead of a clinic? That’s the heart of our conversation with Vince Moffitt of Basin Health …
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Farmington’s streets are a living portfolio of local work, and Ram Studios has quietly shaped that look for 36 years. We sat down with Mike and Monica Mordecki to hear how a family-owned sign company goes from one early job and pure word of mouth to producing everything from vinyl …
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Insurance is the one purchase everyone has, but almost nobody wants to think about until something goes wrong. We’re joined by Storme Anderson, a Farmington, New Mexico insurance agent with Farm Bureau Financial Services, to talk about what the job really looks like when you’re the…
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A lot of people think custom engraving is just pushing a button on a laser. Then you meet Bonnie Cummings, owner of Third Axis Custom Engraving in Farmington, New Mexico, and you realize the real craft is equal parts creativity, technical mastery, and staying power when life gets h…
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A family restaurant can feed a town, but it also ends up raising it. We’re joined by Carrie West, third-generation owner of The Spare Rib BBQ in Farmington, New Mexico, for a candid talk about what it takes to protect a legacy while stepping fully into modern small business ownersh…
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Opportunity doesn’t always announce itself; sometimes it looks like a rent hike that forces you to choose who you really are. We sat down with Clay Jaqua, owner of 505 Motorsports in Farmington, to unpack how a near-crisis became the catalyst for a smarter move, stronger numbers, a…
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What does it look like to build a business after the kids leave home—and turn it into the heartbeat of a local running community? We sit down with Jeri Hogue, owner of Southwest Runners, for a candid conversation about risk, resilience, and the long game of showing up when no one e…
Disclaimer: The podcast and artwork embedded on this page are from Ken Collins, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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