ABOUT THIS PODCAST 🔗
Are you a leader making waves in the B2B marketing space? The B2B Influence podcast is an exclusive platform designed to spotlight exceptional individuals driving innovation, growth, and transformation in industries that market to small and mid-sized businesses.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
This is your opportunity to share your story, showcase your achievements, and connect with a highly engaged audience of industry peers and decision-makers.
Think you'd be a great guest on the show? Apply at https://podcast.outwardmedia.com/podcast-guest-application.
Hosts:
Update frequency:
weekly
Average audio length:
26 minutes
Guest interviews
English
United States
60 episodes
since Feb. 10, 2025
episodic
LATEST EPISODE 🔗
In this conversation, Paula interviews John Kosturos about leveraging data for business growth, the importance of data quality, and the evolving role of AI in data management. They discuss how organizations can better utilize their data assets to drive revenue and the challenges they face in achiev…
PREVIOUS EPISODES 🔗
In this conversation, Paula Chiocchi discusses the emerging importance of audience infrastructure in B2B marketing, emphasizing that it is the foundation for effective marketing strategies. She argues that understanding and connecting audience data is crucial for gaining a competitive advantage in …
In this episode, Paula Chiocchi talks with Brian Carroll about the significant changes in B2B marketing and lead generation over the past two decades. They discuss the evolution of buyer behavior, the importance of building trust, and how companies can better align their marketing and sales efforts…
The conversation with Andrew Shulkind explores the importance of effectively utilizing data in marketing to create relevant content that resonates with audiences. Andrew emphasizes that data alone is not enough; marketers must understand their audience's needs and preferences to drive engagement an…
Eli Igra Serfaty shares insights on the impact of LinkedIn on business growth, the importance of personal branding for executives, and the role of LinkedIn in sales, partnerships, and recruiting. He emphasizes the need for consistency, frequency, and valuable content on LinkedIn to build trust and …
Augmented reality and its impact on advertising are explored in this episode. This conversation with Peter Pinfold covers the concept of digital outdoor space, the problem Darabase solves, the importance of ownership of digital airspace, the evolution of programmatic advertising, and the ownership …
The conversation with Stephanie Grober from the Horowitz Agency explores the unique challenges of marketing to professional services, the importance of a multi-channel marketing strategy, balancing brand storytelling with data-driven ROI, the significance of consistent marketing touchpoints, the ad…
The final episode of The Fraud Files Podcast features Dr. Augustine Fou discussing the importance of auditing in programmatic advertising. Dr. Fou emphasizes the need for marketers to overcome the fear of finding out and conduct audits to identify and address issues in their campaigns. He also high…
The conversation delves into the topic of fraud in digital advertising, focusing on the identity problem and the challenges associated with targeting and data accuracy. Dr. Fou emphasizes the need for marketers to advocate for themselves and ask the right questions when evaluating identity vendors …
Brand safety tools have been ineffective in protecting advertisers from ad placement on inappropriate sites. The tools have been overpriced and have actively caused harm to the industry. Additionally, the rise of made-for-advertising sites and the evolution of fraud detection pose significant chall…
Disclaimer: The podcast and artwork embedded on this page are from Paula Chiocchi, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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