OVER DEZE AFLEVERING

Engels
Verenigde Staten

TRANSCRIPTIE 🔗

OUDE AFLEVERINGEN ZOEKEN

Zoek naar eerdere afleveringen van KlientBoost Kitchen.

ANDERE AFLEVERINGEN IN DEZE PODCAST

Measuring brand is hard—especially when every dollar has to show ROI. Here’s the problem: ↳ Most skip brand metrics because they seem too “fluffy” or “expensive” ↳ Attribution obsession blinds us to longer-term brand lift ↳ High traffic ≠ success (especially if it's not your ICP) ↳ MMM tools are g…
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before. But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook. Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down: → Why copying everyone else fails (the law o…
B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve. In this week’s KlientBoost Kitchen recipe we cover: ↳ How to use creative offer alignment to improve conversion rates ↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads ↳ Techniques for…
It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth. Here’s the problem: ↳ Most attribution models are flawed ↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential) ↳ We’re measuring ROAS instead of ROI (and CFOs know it) ↳ We’re avoi…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Patrick Cumming, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.