OVER DEZE AFLEVERING
Ad costs are up, lead quality is down, and traditional targeting doesn't work like before.
But, your paid ads aren’t broken—they’re just stuck in a 2010s playbook.
Keith Delaney, CEO of Primer, joined us on the KlientBoost Kitchen Podcast to break down:
→ Why copying everyone else fails (the law of shitty CTRs)
→ Modern targeting strategies that actually lower CAC
→ Overlooked plays that shorten sales cycles and boost AOV
Bon appétit 🤌
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IN DEZE AFLEVERING
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OUDE AFLEVERINGEN ZOEKEN
Zoek naar eerdere afleveringen van KlientBoost Kitchen.
ANDERE AFLEVERINGEN IN DEZE PODCAST
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In this week's KlientBoost Kitchen recipe, you’ll learn:
↳ A simple framework for creating a data-driven content strategy
↳ How to pull content ideas from your market (instead of pushing mor…
B2B CMOs—you’re spending too much on creative and not getting the ROI you deserve.
In this week’s KlientBoost Kitchen recipe we cover:
↳ How to use creative offer alignment to improve conversion rates
↳ Using regular testing to beat ad fatigue and squeeze more juice from your ads
↳ Techniques for…
Measuring brand is hard—especially when every dollar has to show ROI.
Here’s the problem:
↳ Most skip brand metrics because they seem too “fluffy” or “expensive”
↳ Attribution obsession blinds us to longer-term brand lift
↳ High traffic ≠ success (especially if it's not your ICP)
↳ MMM tools are g…
It’s 2025, and B2B marketers are still struggling to connect marketing to revenue growth.
Here’s the problem:
↳ Most attribution models are flawed
↳ Incrementality testing is seen as a “nice-to-have” (when it should be essential)
↳ We’re measuring ROAS instead of ROI (and CFOs know it)
↳ We’re avoi…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Patrick Cumming, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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