OVER DEZE PODCAST 🔗
Get the freshest B2B bite-sized marketing recipes in 15 minutes or less*
*Can't guarantee flavor since we're not the ones cookin' for you... (yet)
*Can't guarantee flavor since we're not the ones cookin' for you... (yet)
Frequentie bijwerken:
every 19 days
Gemiddelde audiolengte:
28 minutes
Videopodcast
Engels
Verenigde Staten
21 afleveringen
sinds 18 februari 2025
episodic
MEEST RECENTE AFLEVERING 🔗
Most B2B SaaS companies are burn cash on their paid ads program because they skip the boring fundamentals.
In this episode, Patrick breaks down the paid ads playbook he recommends for B2B SaaS companies in 2026 to generate predictable pipeline from LinkedIn and Google Ads.
This episode goes into:…
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VORIGE AFLEVERINGEN 🔗
Q4 has arrived with impossible pipeline targets and shrinking budgets. Most B2B marketers are scrambling, but there's a playbook that's working right now to generate actual pipeline (not just vanity metrics) now and into 2026.
In this episode, Patrick breaks down a tried-and-tested LinkedIn …
Most B2B marketers obsess over website traffic numbers. But here's the problem: 50% of that traffic is bots, most visitors have zero buying intent, and you're probably getting blamed when those vanity metrics don't translate to revenue.
In this episode, Patrick breaks down why smart B2B marketers …
Most B2B marketers know (all too well) what the marketing funnel is. It's the assumption that people follow a linear path when they buy something, from awareness to consideration to decision.
But what if we told you that the marketing funnel isn't real?
In this episode, Patrick talks to Erica Sc…
GTM engineering is the latest buzzword on LinkedIn, but what does this job title actually mean? And more importantly, how can companies use it to drive real revenue growth?
Spencer from Growth Alliance (@GrowthAlliance) joins Patrick to break down:
→ What GTM engineering actually entails (it's no…
Dropping money on LinkedIn Thought Leadership Ads that get a ton of engagement but bring in zero pipeline?
In this week's KlientBoost Kitchen, Patrick runs through his strategy on how to transform thought leadership content into actual revenue using LinkedIn ads. You'll learn the 3-step framework …
Long customer journeys and fragmented data sources have broken B2B marketing attribution. So, what are marketers going to do about it? And is there a way to give credit where credit is due along the buyer journey?
In this episode, Patrick talks to Dreamdata's Steffen Hedebrandt about how marketers…
Annoying problem every B2B marketer faces: You know your ads are working but have no way to prove it.
That's the exact situation that drove Adam Holmgren to create Fibbler: A LinkedIn Ads measurement tool that matches ad data to CRM accounts to prove ROI.
In this week's KlientBoost Kitchen …
B2B marketers, here’s the exact content marketing strategy we're using (& why most B2Bs get it wrong):
In this week's KlientBoost Kitchen recipe, you’ll learn:
↳ A simple framework for creating a data-driven content strategy
↳ How to pull content ideas from your market (instead of pushing mor…
Measuring brand is hard—especially when every dollar has to show ROI.
Here’s the problem:
↳ Most skip brand metrics because they seem too “fluffy” or “expensive”
↳ Attribution obsession blinds us to longer-term brand lift
↳ High traffic ≠ success (especially if it's not your ICP)
↳ MMM tools are g…
Disclaimer: De podcast en de illustraties die op deze pagina zijn ingesloten, zijn afkomstig van Patrick Cumming, eigendom van de eigenaar en niet gelieerd aan of goedgekeurd door Listen Notes, Inc.
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