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MENGENAI PODCAST INI 🔗
On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace.
Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.
Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.
Kekerapan kemas kini:
weekly
Purata panjang audio:
23 minutes
Bahasa Inggeris
Amerika Syarikat
80 episod
sejak 5 Jul 2018
episodic
EPISOD TERKINI 🔗
As 2019 winds down, and as we get ready to welcome a new decade, biohacking, “DIY biology”, transhumanism, genetic engineering, and biotechnology are exploding in interest, and more people than ever are learning how they can actually alter the micro- to affect change at the macro. They want to c ...
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EPISOD SEBELUMNYA 🔗
A strategic dashboard should help you navigate complexities involved in reporting, analytics, and understanding customer data. It should provide you with insights and data that reinforce marketing’s value to the organization and help you prove your impact on the bottom line. In fact, Emarsys was ...
We’re often fighting an uphill battle when it comes to proving our worth as a marketing organization. But marketing doesn’t have to be like this. With all of the tools and data available to us, it’s time for marketers to make a change... to leave behind our old way of doing things — of looking a ...
Technology. AI. Software. Vendors. Providers. Research. Adoption. Implementation. Customer Experiences. Expectations. Investment. Resources. BLEH!
From fear of the unknown to tech overload to widespread confusion – or worse, stagnation – there’s a myriad of reasons marketers put off acquiring ...
Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value.
Alex Timlin, VP of E-commerce and Retai ...
On average, it takes 90 days or more to activate marketing strategies using new technology. A financial quarter contains, on average, 66 days. So, marketers have just 66 days to impact business results and report back on success. Time is, by far and somewhat silently, the most critical aspect th ...
Welcome to the next series of Marketer + Machine where we will explore an often neglected topic: time-to-value. That is, how long you have to wait to get through all the setup and implementation before you actually start driving results with your tech. The challenge many marketers are facing is ...
With AI, marketers are able to predict dozens of metrics like CLV, likelihood to purchase, and overall revenue. It gives us the ability to unlock new dimensions of our database, to go from being reactive to being proactive, and to predict the future. They’re getting in front of customers and aut ...
In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In ...
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do mor ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Emarsys, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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‐ Isaac "Llamacorn" Newton
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