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In Part I of this AI series, Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, introduced the concept of AI. In this episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications of using AI. In this episode, you’ll learn three core things related to AI:
- How marketers are going from reactive to proactive marketing with AI. For example, can you detect when certain customers are about to fall off the wagon - and are you treating them differently, with offers aimed to convert them based on their behavior?
- How to identify buying patterns down to the individual, and determine likelihood to churn on a 1-to-1 level, then automate the communication, content, and incentives that should follow that insight.
- How leading retailers like BrandAlley were able to 4x their revenue in half the time of a normal campaign, all by using AI. Another Emarsys client, CityBeach uses AI to connect in-store purchases to the online ecosystem.
- The future of AI and the ethics and biases that come with it.
Check out how AI can help you predict dozens of marketing metrics and unlock new dimensions of your database - check out our white paper here: http://bit.ly/ai-whitepaper
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Amerika Syarikat
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EPISOD LAIN DALAM PODCAST INI
Raj Balasundaram, SVP of Artificial Intelligence at Emarsys, is leading industry rhetoric about the vast benefits of AI for e-commerce and retail. In this episode, Raj explains why there’s been so much hype around AI, unveils common misconceptions, and shares how we can partner with AI to do mor ...
Companies like IBM, Apple, Amazon, Facebook, and Google spearheaded what’s now become known as The Fourth Industrial Revolution — spurred by the evolution of artificial intelligence. 61% of marketers say artificial intelligence is the most important aspect of their data strategy.
In this episod ...
Key Takeaways:
Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing.
As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more ...
Key Takeaways:
Personalization is about so much more than words — it's about the full experience you deliver to customers. It IS about the words, but also the visual experience through which that experience is created.
Personalized, visual experiences are about right time messages, deliverin ...
Penafian: Podcast dan karya seni yang dibenamkan pada halaman ini adalah daripada Emarsys, yang merupakan hak milik pemiliknya dan tidak bergabung dengan atau disokong oleh Listen Notes, Inc.
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