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The world is more complex than ever before. Since COVID, it’s no longer unusual to be required to show proof of ID, proof of vaccination, and maybe even verify your phone just to get into something as simple as a social event. Complexity is a double-edged sword. On the one hand, it’s an opportunity…

Partner Teams are now poised to unlock ecosystem potential armed with co-sell motions that result in predictable revenue. Through business-case alignment with their Revenue Teams, Partner Teams, and Partners, they can finally receive the support required if they follow a planning and execution-base…

In April 2020, Hopin had an unusual problem: too much demand. As the leading virtual events platform, we were swamped when the pandemic shut down every in-person event. Everywhere.   What sounds like heaven can turn into hell if you don’t scale fast enough. Many startups crumble under this insane p…

Does anyone remember the good old days of travel? When you could park, check-in, and board a plane in just 10 minutes? 🛫Now, we have more tech, more options, and yet... less comfort. 😓Air travel isn't the only industry affected. This shift is everywhere. From the apps on your phone to customer…

In last month’s column, we talked about Co-Sell Orchestration as the new imperative for every partner team. We explained the different co-sell segments, Co-Sell Orchestration objectives, and key processes and roles, and responsibilities. Today, we’re excited to present the story from the POV of the…

Collision 2023 was THE tech event of the year. It brought together tech from all areas — from hardware to software.  The main theme? AI. 🤖 Although it wasn’t the kind of AI you’re thinking of. The overarching theme was about bringing authentic intention to your business dealings.

This is the second article in a series that focuses on a quick list of prerequisites companies should consider before figuring out their monetization approach. Check out Part 1 here. The goal of this series is to look more deeply into the topic of tech partnerships, building on a series of conversa…

When it comes to event planning - don’t make the mistake of going at it alone.  Why would you spend 100% and get 100% returns when you could spend 50% and get 200% returns? Everyone is striving to be unique while cutting costs, and the stress of delivering is real.  But it doesn’t have to be that w…

When it comes to event planning - don’t make the mistake of going at it alone.  Why would you spend 100% and get 100% returns, when you could spend 50% and get 200% returns? Everyone is striving to be unique while cutting costs, and the stress of delivering is real. 🤯 But it doesn’t have to be that…