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The world is more complex than ever before. Since COVID, it’s no longer unusual to be required to show proof of ID, proof of vaccination, and maybe even verify your phone just to get into something as simple as a social event.
Complexity is a double-edged sword. On the one hand, it’s an opportunity for entrepreneurs to wrangle complexity and provide new value to customers. On the other hand, there is a temptation to try to simplify everything to the most basic common denominator.
But simplicity isn’t always the answer. Managing complexity requires deep attention to customer care, service, and quality.
We need to embrace the complexity of the ecosystems. When we do this, we can find new ways of creating value for our customers.
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