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Make sure your brand is everything it can be. If you're not tending to your brand in this chaotic environment, you might as well be shredding your money. Every week, our panel of top brand experts will discuss the state of the universe - and share insights in strategy, creative, digital, content, social and every area that can help build better and stronger connections with your audiences. Sometimes we'll agree, sometimes we'll argue and sometimes we'll just call BS on the whole thing. But, we will always bring our passion to the mic. If you're a business leader, entrepreneur, marketing pro - or just a brand hack like us - you need to be part of this conversation. Your business might depend on it.
Frequenza di aggiornamento:
every 17 days
Durata media dell'audio:
24 minutes
Inglese
Canada
72 episodi
da 13 Marzo 2020
episodic
ULTIMO EPISODIO 🔗
What is a purpose driven brand? From environmental, societal, and charitable efforts - there are many ways for brands to build meaning into their business. And the data tells us people are looking for conscientious companies to shop with, and work for. Let's talk about what it means for a bran…
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EPISODI PRECEDENTI 🔗
Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases. What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks? We cover #TimHortons, #Aeroplan, a…
When it comes to a brand's values, messaging, and impact - are consumers holding them accountable? And how can they?As ESG - Environmental, Social, and Governance - has made its way to the forefront, brands are under pressure to make their positioning known. But what is a brand promise with no…
Content and how we consume it has changed. How can brands get - and keep - the attention of their audience? What content formats are compatible with our fast-paced lives? From articles to audio, Clubhouse to TikTok, we take a look at what content consumers are craving, and how brands can adapt to …
Web 3 is the next iteration of the internet. Is it coming quickly? Is it going to change the world? The simplest way of describing its evolution would be the following:
Web 1.0: Read
Web 2.0: Read, write
Web 3 (3.0): Read, write, own
What does decentralization of the worldwide web mean? And more …
Is your target audience in different age groups? Branding for all ages—from baby boomers to gen Z and alpha—has its own set of considerations and requirements. Do all brands meet the need?Does intergenerational branding bring any advantages? How can we make sure that brands can attract audiences fr…
This week we talk about some of the dilemmas brand face on social media. As brands try to navigate social media, there are a lot of issues and roadblocks that can arise, from influencers going rogue to brands being misinterpreted.Are brands at risk when they have a spokesperson/ambassador? How shou…
Ipsos recently released their list of “The Most Influential Brands in Canada” for 2021" - so we’re talking about it with the author and storyteller of the list: Steve Levy. Our discussion will highlight some of the key attributes of the top brands and expand on the multiple elements that drive…
Ipsos recently released their "Most influential brands in Canada 2021" report - so we’re talking about it! Once again, Google tops the list. But, what's most interesting is that all of these brands have a very strong digital presence, regardless of their industry.The three biggest ga…
This week we talk about what a merger or acquisition can mean for a brand. Recently, there have been multiple mergers and acquisitions in different industries. Some of the most recent examples are:
Microsoft and Activision/Blizzard
Merck and Acceleron
Intuit and Mailchimp
Even some older ones …
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Zync, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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