Loyalty vs data?

Loyalty programs allow us to pick up rewards with our coffees, trips, and clothes - and they also allow companies to gather data about us and our purchases.

What data are we willing to share? When does the cost of privacy outweigh the benefits of points and perks?

We cover #TimHortons, #Aeroplan, and how loyalty and data both play an important part in building brand trust. 

Join our Zync brand experts as we discuss these questions - and more - in this week's episode of #EverythingIsBrand. For more on brand, connect with us through zync.ca

This episode was recorded on June 15th, 2022.