INFORMAZIONI SU QUESTO PODCAST 🔗
We are Beside, a partnership of technology consultants, linked by a common goal: to help small- and medium-sized companies use AI not to replace their teams, but to empower them to work smarter. We set up this podcast to help you make sense of the fast-moving world of AI. The industry evolves incredibly fast, so we created a place to slow down and provide some much-needed analysis and level-headed commentary.
Please email us your questions or feedback at podcast@besidepartners.com.
Please email us your questions or feedback at podcast@besidepartners.com.
Frequenza di aggiornamento:
every 17 days
Durata media dell'audio:
29 minutes
Inglese
Stati Uniti
21 episodi
da 01 Dicembre 2025
episodic
ULTIMO EPISODIO 🔗
We're back, and this season has a single focus: why most SMEs only use AI at the surface, and what it takes to go deeper.
Recorded in Cambridge, Giles and Theo open Season 2 by addressing the recurring problem they see in client work. The real value of AI lies in your most sensitive data, but comm…
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Cerca gli episodi passati di Beside Ourselves.
EPISODI PRECEDENTI 🔗
For the last episode of Season One, we hand the agenda over to you. Six questions from listeners, clients and friends — and a promise to answer them properly.
What does a realistic AI roadmap look like now the hype has cooled? How do smaller firms turn agility into market share without capsizing? S…
OpenAI's models escaped their sandbox and hacked Hugging Face. Giles and Theo look past the headlines at what went wrong and what an SME leader should change on Monday morning.
Whilst it is not time to "freak out", a healthy sense of urgency is recommended. Review your security posture. A…
It's late July, the sun is (occasionally) out, and Giles and Theo are heading into holiday mode, but not before a proper mid-2026 gripe session.
In this pre-holiday special, the pair air their biggest frustrations from H1: the "hallucination" excuse, AI bolted onto software for fear of m…
Fable launched, got pulled by presidential decree, and came back. Do SMEs actually need the latest, greatest model?
Mostly, no. Giles and Theo make the case that models a generation old are more than capable for everyday business tasks — and considerably cheaper to run.
What matters is everything …
There's a seductive idea going round: AI has made it cheap and easy to build your own software, your own models, your own everything. Our third guest, Mark Johnston, has actually done the hard version, so when he tells SMEs to slow down, it's worth listening.
Giles, Theo and Mark get into when a &q…
Theo and Giles report back from major tech conferences—sharing what they heard, what was hype, and what actually matters.
From the K-point of careers to the real cost of AI, here's how SMEs should think about digital transformation without the nonsense.
Please send us your questions in the comme…
AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you.
To thrive, brands need to go back to basics: clarity of purpose, specificity of positioning, and a digital footprint a machine can trust. For SMEs, this is a…
Giles and Theo sit down with Aris Vrakas, CEO of Rankbee, to unpack how AI has quietly rewritten the rules of search, why your SEO strategy may be leaving you invisible to an entirely new kind of buyer, and what you can realistically do about it right now.
Whether you're a marketer, a business ow…
Giles and Theo stop talking about AI in theory and get specific: which models they actually use, which ones they've quietly abandoned, and the apps that have genuinely earned a place in their daily workflows.
Plus, why Giles still starts every piece of writing with a fountain pen and paper — and …
Dichiarazione di non responsabilità: Il podcast e la grafica incorporati in questa pagina provengono da Beside Partners, che è di proprietà del suo proprietario e non è affiliato o approvato da Listen Notes, Inc.
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