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AI has fundamentally disrupted the brand discovery journey by intercepting the consumer consideration process before a human ever sees you.
To thrive, brands need to go back to basics: clarity of purpose, specificity of positioning, and a digital footprint a machine can trust. For SMEs, this is a rare and genuine levelling of the field moment.
In the latest episode of Beside Ourselves, we had the pleasure of speaking with Christian Lazopoulos, Chief Strategy and Innovation Officer at Brave, a marketing communications and digital technology group based in Athens.
Please send us your questions in the comments or via email to podcast@besidepartners.com.
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Stati Uniti
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