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À PROPOS DE CE PODCAST 🔗
The Right Braincast is a deep-dive into the minds of thought leaders and trend setters from the worlds of marketing and popular culture.Your host, Jeff Hirsch, President of the Right Brain Studio and Adjunct Professor at USC, leads guests through their personal journeys, revealing the roles of nature, nurture and life experience in their success. Provocative discussions of marketing strategy, branding issues and the cultural influences behind them provide marketing executives, business strategists, insights professionals, advertising agencies provide life lessons and creative inspiration for their work and their careers.
Fréquence de mise à jour:
every 22 days
Durée audio moyenne:
54 minutes
Anglais
États-Unis
15 épisodes
depuis 9 mars 2018
episodic
DERNIER ÉPISODE 🔗
At a time when technology was exploding and young people were being lured to exciting new careers in Silicon Valley and other tech hubs around the country, Eric Poses had a very different vision. Rather than connecting people through hardware and software, Eric’s passion was to bring people togethe…
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ÉPISODES PRÉCÉDENTS 🔗
Ken Sadowsky is as close as you come to being a clairvoyant when it comes to beverages. Coming from a family that owned a distribution company just outside Boston, Ken started his career as a local salesman for a small, California-based start-up before coming home to work in the family business, wh…
Ricardo Marques is the talented and charismatic marketer leading the charge to refresh the Budweiser brand. You might say the opening salvo in the campaign was fired two years ago in the 2017 Super Bowl when Budweiser told the story of Adolphus Busch, an immigrant whose passion, courage and vision …
As Chief Marketing Officer at The United Way Worldwide, Lisa Bowman is a major player in the world of NGO’s, leading the organization's global marketing team and working with more than 1,800 local United Ways in 41 countries and territories. While typical enterprise marketing professionals might ne…
Jill Cress has already been honored twice this year for her marketing leadership. Forbes chose her for its "CMO Next 2018" list, a select group of "marketing chiefs who are redefining the role and shaping the future." If that weren't enough, Jill was also named by Business Insider as one of 2018's …
As the Vice President of Consumer Insights, and before that, her role as Director of Global innovation at brewing giant Anheuser-Busch, Jodi Harris has played an important role in shaping the communications and products consumed by tens of millions of beer drinkers in the United States and across t…
I first met Jaspar Weir in the summer of 2009, soon after he started TaskUs as a virtual personal assistant service. He was 23 years old, living with his parents, and driving his dad’s car because he couldn’t afford his own.
Now, TaskUs has grown into a powerhouse in the outsourcing business with …
John Rindlaub is that rare breed of marketer who excels both in left-brain and right brain thinking, balancing great common sense analytics with the imagination to innovate and disrupt. John talks to Jeff about an incredible career where he has found himself at the forefront of marketing change, st…
Leslie Emmons Burthey drops in on The Right Braincast to share her insights on web analytics, brand building and the artistry behind selling “high-touch,” high involvement products through digital media.
Leslie is VP of Marketing at FabFitFun, a women's lifestyle company featuring the #1 full-siz…
Slate.com has called Bill Hillsman Slate.com, "the world's greatest political adman."
Bill joins The Right Braincast to talk about his career, the state of political advertising, and his work formed the foundation for two of the most stunning upsets in political history, Paul Wellstone for U.S. Se…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Jeffrey Hirsch, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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