À PROPOS DE CE PODCAST 🔗
Said Differently features B2B go-to-market leaders as they share experiences and advice on balancing the art and science of storytelling, messaging, and market positioning. Sponsored by Troupe, the platform for story and messaging success.
Animateurs :
Fréquence de mise à jour:
every 16 days
Durée audio moyenne:
28 minutes
Entretiens avec des invités
A des sponsors
Anglais
États-Unis
26 épisodes
depuis 18 novembre 2025
episodic
DERNIER ÉPISODE 🔗
B2B Practitioners and Product Marketers who previously had to rely on DIY methods and opinions to gather signals about buyers, customers, engagement, objections, competitors, messaging sentiment and more are now awash with options. AI is able to gather, analyze, and recommend at a scale and speed n…
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Said Differently: A Show About B2B Storytelling.
ÉPISODES PRÉCÉDENTS 🔗
Marketing may own a company’s messaging, but because Sales owns the number (and their comp that comes from it), that message better work well or it’s going to diverge. In this episode of Troupe’s podcast show SAID DIFFERENTLY about B2B messaging strategy, the focus is on the handoff of the go-to-ma…
How MQL Metrics Broke B2B Marketing's Credibility - and How to Rebuild ItIn this episode of Troupe's SAID DIFFERENTLY podcast about B2B go-to-market messaging, we dig into the spicy topic of how to best measure marketing's impact in B2B, and why MQLs (marketing qualified leads) and o…
Yes, it's important to have B2B messaging strategies and frameworks that are well designed. But today's challenge also means making sure we're applying human judgment to our go-to-market storytelling amidst the ease and speed of AI-generated messaging and content.That's the topi…
How much MORE revenue can we get by using better messages and talk tracks? Revenue and Sales Operations certainly care, as does Marketing. This convergence might be considered "right brain meets left brain," creativity meets logic and optimization. But when the stakes are high for B2B go-…
It’s natural to want to react when a key competitor changes their go-to-market story and messaging tactics – or starts replicating yours. But what is the right response and how much weight should you give to your competitors’ storytelling movements?In this episode of Troupe’s podcast show SAID DIFF…
Now that AI coding help is speeding product release cycles, it can be hard for Go-to-Market Teams to keep up. Product marketers are grappling with how often they should be refreshing messaging stories, making decisions about what's important to communicate, and thinking through how frequently …
There are a number of markets that a business may serve, or operate in, where regulations can impact the way you shape the story you bring to market, even as specific as the words used. Examples: Healthcare, insurance, financial services, even legal services. In this episode of Troupe's podcas…
Why Product Marketing in B2B Must Shift Left to Drive More ValueIn this episode of Troupe's Said Differently podcast, the show about B2B messaging and storytelling veers into more strategic territory. Product Marketing is so much more than crafting messages, managing launch plans, and developi…
How Do You Define and Measure the Emerging Role of Chief Storyteller?In this episode of Troupe's podcast SAID DIFFERENTLY, fractional head of storytelling for OWOW Agency Elliott Rayner digs into the increased attention being given to crafting and bringing winning stories and narratives to mar…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Troupe.ai, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MOTEUR DE RECHERCHE DE PODCASTS
Vous pouvez utiliser notre site Web pour rechercher des podcasts3,824,469et des épisodes195,761,257par personnes, lieux ou sujets.
Investir dans le savoir offre le meilleur rendement, c'est pourquoi j'écoute des podcasts.
‐ Benjamin "Llamacorn" Franklin
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de Said Differently: A Show About B2B Storytelling.
DEMANDER CE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post petites annonces for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
interview de podcasteur...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
notre compte officiel sur X (anciennement Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
MODIFIER
Merci de nous avoir aidé à tenir la base de données de podcasts à jour.
