26 décembre 2023

À PROPOS DE CET ÉPISODE

In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies.

He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles.

He also highlights the need for sales to provide feedback to marketing on prospect questions, use marketing-produced content, identify successful lead channels, and amplify content on LinkedIn.

Aligning both teams can lead to achieving goals and bonuses consistently.

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Thanks for listening to Predictable B2B Growth.

Want predictable pipeline (not random acts of marketing)?

Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
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More episodes + show notes: https://boldermediasolutions.com/podcast

Connect with Javier:

LinkedIn: https://www.linkedin.com/in/javierlozanojr/
Website: https://boldermediasolutions.com

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AUTRES ÉPISODES DANS CE PODCAST

Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management

28 décembre 2023

Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engagi…

00:20:33

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Navigating Economic Downturns and How to Pivot your IFM Business

21 décembre 2023

Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to a…

00:13:58

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How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time

19 décembre 2023

In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock…

00:13:02

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Relaunch & Rebrand: New Direction & Shift for Javier as a Fractional CMO

25 février 2026

Predictable Pipeline Diagnostic: https://boldermediasolutions.com/pipeline Free marketing strategies: https://boldermediasolutions.com/newsletter Send us Fan Mail Thanks for listening to Predictable B2B Growth. Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeli…

00:28:16

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Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Javier Lozano, Jr. - Chief Marketing Officer, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.