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In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics.
He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market.
Patience and a structured content strategy are key to success in building FM business value through content marketing.
Thanks for listening to Predictable B2B Growth.
Want predictable pipeline (not random acts of marketing)?
- Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline
- Subscribe to the newsletter: https://boldermediasolutions.com/newsletter
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More episodes + show notes: https://boldermediasolutions.com/podcast
Connect with Javier:
- LinkedIn: https://www.linkedin.com/in/javierlozanojr/
- Website: https://boldermediasolutions.com
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Predictable Pipeline Diagnostic: https://boldermediasolutions.com/pipeline
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Thanks for listening to Predictable B2B Growth.
Want predictable pipeline (not random acts of marketing)?
Run the Predictable Pipeli…
In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer p…
Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to a…
Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engagi…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Javier Lozano, Jr. - Chief Marketing Officer, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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