À PROPOS DE CE PODCAST 🔗
Welcome to Email & Beyond, the podcast bringing you all the latest email marketing, and other complimentary marketing channel tips, tricks, industry chat, brand insights and more, every 2 weeks.
Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
Join Kate Barrett, Founder and CEO of eFocus Marketing & Richard Wall, Marketing Campaign Manager at Spotler as we talk you through the good, the bad and the ugly of marketing and how you can create a more intelligent strategy that gets results.
Fréquence de mise à jour:
every 19 days
Durée audio moyenne:
28 minutes
Entretiens avec des invités
Anglais
États-Unis
18 épisodes
depuis 15 janvier 2024
episodic
DERNIER ÉPISODE 🔗
In this episode, we uncover the secrets of segmentation and personalisation using conversion data to deliver highly relevant content and offers to your audience. Dive into advanced techniques like eRFM (engagement, Recency, Frequency, Monetary) analysis and more to enhance your targeting strategy a…
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ÉPISODES PRÉCÉDENTS 🔗
In this episode, we tackle one of the most critical aspects of email marketing: deliverability. Learn how to troubleshoot and resolve common deliverability issues to ensure your emails consistently reach your audience's inbox. From understanding spam filters to optimising your sender reputation, w…
In this episode, we emphasize the critical importance of having a strategic marketing plan. From understanding your company and audience to setting goals at various business levels and leveraging different marketing channels, we'll guide you through the steps to create a robust marketing plan that …
In this episode, we dive into the art and science of optimising your email CTA (Call to Action) buttons to significantly increase your click rates. From design and placement to compelling copy, we’ll cover everything you need to know to transform your CTA buttons into powerful conversion tools.
In…
Welcome to "Email & Beyond," the go-to podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this spine-chilling episode, we delve into the spooky side of email marketing. From terrifying myths and mysterious decreases in results to the horrors of somet…
Welcome to "Email & Beyond," the ultimate podcast for email marketing enthusiasts, brought to you by eFocus Marketing and Spotler UK.
In this episode, we delve into the Spotler Email Marketing Maturity Model and provide insights on how to increase your maturity by optimising your customer life…
Join Richard Wall, Marketing Campaign Manager at Spotler UK, and Kate Barrett, Founder and CEO of e-focus Marketing, as they dive deep into the world of email marketing myths.
In this episode of "Email and Beyond," they dismantle common misconceptions surrounding email marketing and shed light on…
Join Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, in this engaging episode of "Email and Beyond."
Discover how to seamlessly connect email with SMS, WhatsApp, and ad retargeting, turning them into automated besties that amplify each other's im…
Welcome to the Email and Beyond Podcast with Kate Barrett, founder and CEO of eFocus Marketing, and Richard Wall, marketing campaign manager for Spotler UK.
In this episode, they dive deep into the often misunderstood Gmail Promotions Tab.
Contrary to common perceptions, the promotions tab is no…
Ready to elevate your B2B email marketing game?
In this power-packed episode, Kate Barrett, Founder and CEO e-Focus Marketing, and Richard Wall, Campaign Manager for Spotler UK, dive deep into the world of email automation, unlocking the secrets to transform your campaigns and boost engagement.
J…
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