À PROPOS DE CE PODCAST 🔗
Welcome to CMO Therapy, a podcast to help you navigate through your marketing journey because let me tell you, I get it-being a marketing leader is no walk in the park. In each episode we dive headfirst into the world of marketing, where uncertainty, tight budgets and fierce competition are just the beginning of the rollercoaster ride.
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Look, the title might include the word therapy, but we're not just talking about challenges-we're tackling them head on!
If you're a chief marketing officer or a marketing lead, looking to up your game, then I'm so glad you've found us!
Music by Filo Starquez
Animateurs :
Fréquence de mise à jour:
every 16 days
Durée audio moyenne:
37 minutes
Entretiens avec des invités
Anglais
Royaume-Uni
44 épisodes
depuis 19 novembre 2024
episodic
DERNIER ÉPISODE 🔗
Lucy is joined (again!) by the brilliant Louise Beaumont, who heads up marketing, comms and design at Invela, to talk about selling something that doesn’t quite exist yet. Because marketing a network is a very different beast to marketing a product. On day one there’s nothing to show, just an empty…
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de CMO Therapy.
ÉPISODES PRÉCÉDENTS 🔗
Everyone wants leads yesterday. But what if the real magic is in the "boring" stuff you do today?In this episode of CMO Therapy, Lucy sits down with Ben Robinson, former CMO at Temenos (where he grew the Temenos Marketplace from something small into one of fintech's biggest marketplaces) …
Ever get that little pang of rage opening LinkedIn to yet another "Hi Lucy, hope you're well!" message from someone who clearly hasn't looked at your profile? Yeah, us too. In this episode, Lucy is joined by the brilliant Melanie Mills, Chief Growth Officer at Pay Captain (and a career th…
Every marketing leader has inherited some flavour of martech chaos. A few platforms bought with the best intentions, a tool or two nobody quite remembers signing up for and now AI getting thrown at the whole mess like fairy dust. In this episode of CMO Therapy, Lucy is joined by the godfather of ma…
Some CMOs walk into a new role with a playbook already in hand. Frameworks that worked before, campaigns that grew the last company from five to fifty million. Handy. Except when it isn't.In this episode of CMO Therapy, Lucy is joined by the brilliant Louise Beaumont to talk about exactly that mome…
AI can spit out a flawless marketing strategy in three seconds flat. What it can't do is tell you when to trust your gut in the room. That's exactly what this episode of CMO Therapy gets into.Lucy is joined by the brilliant Roopa Ramaiya, who's gone from Canary Wharf banking to Barcelona fintech to…
Ever feel like marketing success is just about doing more - more channels, more activity, more noise? In this episode of CMO Therapy, Lucy is joined by the brilliant Lauren Berkemeyer, CMO at YuLife, to unpack why that "boil the ocean" approach is quietly wrecking budgets, trust and focus…
Hiring marketing talent has always been hard, but right now it feels like a whole new level of chaos.In this episode of CMO Therapy, Lucy is joined by Conor Coughlan, CMO at Armis, to unpack the slightly painful reality of finding genuinely brilliant marketers in an AI-driven world. Because let’s b…
AI has well and truly landed in marketing teams, and yes, it can be brilliant. It can speed things up, sharpen ideas and help us get more from the content we already have. But it has also unleashed a wave of bland, samey, beige content that sounds suspiciously like… everyone else.In this episode of…
In this episode of CMO Therapy, Lucy meets with the brilliant Sinead Willis for a very honest conversation about the messy reality of the modern CMO. Because sometimes the role you’re sold in the interview process and the role you actually walk into are two very different things.
Together, they exp…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de lucy.heavens, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
MOTEUR DE RECHERCHE DE PODCASTS
Vous pouvez utiliser notre site Web pour rechercher des podcasts3,827,257et des épisodes196,198,192par personnes, lieux ou sujets.
Investir dans le savoir offre le meilleur rendement, c'est pourquoi j'écoute des podcasts.
‐ Benjamin "Llamacorn" Franklin
RECHERCHER LES ÉPISODES PASSÉS
Rechercher les épisodes précédents de CMO Therapy.
DEMANDER CE PODCAST
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post petites annonces for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
interview de podcasteur...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
notre compte officiel sur X (anciennement Twitter) will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
MODIFIER
Merci de nous avoir aidé à tenir la base de données de podcasts à jour.
