À PROPOS DE CE PODCAST 🔗
Book marketing podcast for authors covering how to market a book, self-publishing, Amazon for authors, proven strategies to sell more books, and how to survive in this industry.
Join bestselling author and book marketing maven Penny Sansevieri and savvy publishing insider Amy Cornell for lively, no-nonsense conversations filled with smart strategies, creative inspiration, and publishing know-how you can actually use.
Whether you’re self-published, traditionally published, or somewhere in between, this podcast delivers real-world advice to help you sell more books, build your platform, and thrive in the ever-evolving publishing landscape. From clever promo hacks to critical industry insights, each episode is designed to move the needle on your success.
Fresh ideas. Actionable tips. Unfiltered talk.
If you’re serious about your author career, hit subscribe and tune in—your next big breakthrough could be one episode away.
Fréquence de mise à jour:
weekly
Durée audio moyenne:
23 minutes
A des sponsors
Anglais
États-Unis
349 épisodes
depuis 20 février 2020
episodic
DERNIER ÉPISODE 🔗
Publish. Launch. Repeat. Somewhere along the way, authors got the message that the only way to sell more books is to keep writing new ones. But what happens when you’re so busy chasing your next release that the books you’ve already published barely get a chance?
In this episode, Penny Sansevieri a…
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ÉPISODES PRÉCÉDENTS 🔗
You found the perfect book influencer. Their audience is exactly right. You sent what you thought was a great pitch…and then? Nothing.
Before you assume influencers hate pitches—or that your book just isn’t interesting enough—there’s something you need to know: your pitch probably had about five se…
Readers are becoming more skeptical—and authors are getting caught in the fallout.
Even if you’ve never used AI to write a single word, your book marketing can still trigger the same suspicion readers increasingly bring to generic, overly polished, or strangely interchangeable content. Your Amazon …
Fall has a sneaky way of turning perfectly reasonable authors into frantic marketers. Suddenly Q4 is here, holiday promotions are everywhere, Black Friday is looming, and it feels like you should be launching ads, pitching bookstores, posting more, discounting your book, growing your email list—and…
You’re running ads. You’re posting. You landed a podcast interview. Maybe you even got some media coverage.
So why aren’t more people buying the book?
Because getting seen and getting chosen are two very different things.
In this episode, we’re digging into one of the most misunderstood parts of bo…
What if the next author scam isn’t someone trying to steal your money—but someone pretending to be you?
Author scams are getting far more sophisticated. We’re no longer just seeing the obvious “Hollywood wants your book” emails or fake marketing offers. Scammers are creating convincing author profi…
Imagine spending $44,000 on a book launch and selling three books. Or generating 20,000 views and walking away with three preorders.
Those aren’t hypothetical numbers—and they expose one of the biggest problems in book marketing right now: attention is not the same thing as buyer intent.
Authors ar…
Are Barnes & Noble author events going away? Not exactly. But the days of walking into a bookstore, asking for a signing, and expecting the store to supply the audience are rapidly disappearing—and that may actually be good news for authors who know how to create a compelling event.
In this epi…
Every so often, book marketing needs a good cleanout.
So in this episode, we’re doing our own book marketing “In & Out” list—the strategies, habits, and author expectations we’re happily carrying forward, and the ones we think need to be shown the door.
And yes, we have opinions.
Out: stuffing …
If you’ve ever put off your book marketing, disappeared down another research rabbit hole, or told yourself you’ll get serious about promotion after the next book is finished, this episode is for you.
And no, we’re not here to call authors lazy.
Because what looks like laziness is often something e…
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Author Marketing Experts, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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