Beyond The Screen
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Beyond The Screen

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Beyond the Screen is an “International Entertainment Marketing 101” podcast that explores how films, sports, and music travel across cultures. The project examines how marketing strategies shape global reception, especially when content moves between markets like China and the United States. Through industry insights and case studies, each episode breaks down cultural positioning, audience perception, and distribution tactics.
Société et culture
Animateurs :
Fréquence de mise à jour:
every 9 days
Durée audio moyenne:
15 minutes
Anglais
États-Unis
6 épisodes
depuis 24 mars 2026
episodic
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BTS06: Through the backroom to A24 productions

BTS06: Through the backroom to A24 productions

After watching A24’s new release, here are some thoughts about the film and A24’s journey.
00:14:02
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BTS05: Why Some Chinese Dramas Win in Southeast Asia

BTS05: Why Some Chinese Dramas Win in Southeast Asia

Why do some Chinese dramas go viral overseas… while others fail to connect? In this episode, we break down the real logic behind global storytelling — from Southeast Asia’s diverse audience preferences to case studies like 长月烬明. Drawing from firsthand experience in TikTok short drama production, th…
00:13:53
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BTS04: Case Study: U.S. Film Marketing Strategies in China

BTS04: Case Study: U.S. Film Marketing Strategies in China

This episode explores how U.S. films build awareness in China through cultural participation rather than traditional promotion. Through case studies like Marty Supreme and Hoppers, we break down how localized content, platform integration, and value-driven campaigns help films connect with Chinese …
00:08:30
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BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences

BTS03: How the NBA Gets Reinterpreted Across Chinese Audiences

This episode explores the key differences between audiences in China and Chinese communities in the U.S., from platform ecosystems and content preferences to real-time engagement habits. It also looks beyond distribution to a bigger idea: Chinese-language NBA content overseas isn’t just about acces…
00:14:24
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BTS02: How European Football Became a Local Brand in China

BTS02: How European Football Became a Local Brand in China

In this episode, we explore how top European clubs built thriving fan communities in China through localized social media, culturally tailored content, and smart merchandising strategies. From opening official Chinese social accounts to creating China-exclusive campaigns and products, these clubs d…
00:19:18
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BTS01: How Chinese Films Break Into the Global Spotlight

BTS01: How Chinese Films Break Into the Global Spotlight

Chinese films are having a moment, but how are they actually breaking through? In this episode, we explore how movies like 狂野时代 Resurrection are gaining visibility through film festivals, alongside major hits like Ne Zha 2 that have captured massive audiences. Joined by a fellow filmmaker, Abby, we…
00:17:10
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Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Danielle Wang, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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