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À PROPOS DE CE PODCAST 🔗
Host Seth Resler invites marketing professionals to share the worst marketing advice they've ever heard.
Fréquence de mise à jour:
every 16 days
Durée audio moyenne:
16 minutes
Anglais
États-Unis
20 épisodes
depuis 15 juin 2022
episodic
DERNIER ÉPISODE 🔗
"ABC: Always Be Closing," says the famous line from Glengarry Glenn Ross. And you can't close a sale if you don't ask for one, so a marketer's job is to include a call to action in everything thing do, right? Maybe not, argues Christina Hepner, the Digital Marketing Manager at Leader Dogs for the B…
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ÉPISODES PRÉCÉDENTS 🔗
With so many social media networks out there, it's easy to dismiss some as more work than they're worth. When Iris Petersen, Marketing Manager for The Storage Business Owner's Alliance (SBOA) heard her marketing professor tell her to avoid LinkedIn, she took it as a challenge. Hear how she learned …
If you don't build it, they won't come...right? Andrew Bontz used to believe that building a website was the first step when launching a new business. Not anymore. Now he focuses on landing clients first, and building the marketing assets as he goes. Andrew is on a mission to cut the male suicide r…
Marketing a product is something that many people think they can do, even if they have no training or experience in the field. Sheryl Koenigsberg, the VP of Global Product Marketing at Mendix, joins Seth to talk about why this is a fallacy and why the value of marketing expertise shouldn't be under…
As marketing technology has become more and more sophisticated, it's more and more tempting for marketers to rely on it for all the answers. But the technology is only as good as the people using it. Gee Ranasinha, the CEO of the marketing agency KEXINO, explains why relying on the technology witho…
Sure, you can buy social media followers from overseas click farms to inflate your numbers. While this might make your company look more impressive in the short run, is it a good idea? Jordanna Cheifetz, the Founder and CEO of the social media firm JAC Digital, warns against this tactic. She says i…
From TikTok to Pinterest and Snapchat to Twitter, there are a ton of social media platforms out there -- and the number just keeps growing. Does every company need to be on every platform to succeed? Ken Whitinger, the owner of digital agency Mid Michigan Interactive, says no. Hear why he thinks wh…
Brands often worry about selling their products on Amazon, fearing that it may cannibalize their product sales in more profitable channels. Annalisa DeMarta, the co-founder of Ridgeline Insights, an 8-figure Amazon marketing agency that works with leading outdoor and lifestyle brands, argues that t…
Often, company executives measure the success of their marketing efforts by looking at the number of impressions they receive. But this number only tells part of the story. Wes Matthews, the Co-Founder of High Level Marketing, explains why it's important for companies to track their marketing effor…
It's happened to all of us: We visit a webpage to learn about a product, and then ads for that product follow us around the internet for days or weeks afterwards. Does this actually encourage consumers to purchase the product? Or does it just creep them out? Brandon Rea, the VP of Sales at Vibrant …
Avertissement: Le podcast et les illustrations intégrés sur cette page proviennent de Seth Resler, qui est la propriété de son propriétaire et n'est ni affilié ni approuvé par Listen Notes, Inc.
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