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24 minutes
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انگلیسی
ایالات متحده آمریکا
116 قسمت
از سال 25 اوت 2016
episodic

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Pricing is Personal

You can learn every pricing framework there is and still discount your way back down, because underneath the framework is a number you believe, and belief beats spreadsheet every time. In this episode, Sheena names the tell — that the number you say out loud is always slightly lower than the one yo…

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Paying Yourself Well

Your compensation is a cost of the business, as real as your best employee's salary, and almost every founder has it filed in the wrong place. In this episode, Sheena opens a four-part arc on the worth conversation by showing what the misfiling does to your financials: a margin subsidized by donate…

The Loneliness of Leading

Founder loneliness scales with success, which is the part nobody warns you about: more people around you can mean fewer people you can be honest with, and the two moved in opposite directions without you noticing the crossing point. In the final episode of the arc, Sheena walks the three doors that…

The Loyalty Question

Early loyalty creates a real debt, and unsettled debts exert enormous force on judgment. In this episode, Sheena gives that debt its full due before complicating it: the willingness to do everything badly at speed with no structure is a genuine and rare skill at five people, and precisely the wrong…

Letting Someone Go With Grace

Founders almost never have a clarity problem about who needs to go; they have a delay problem, and the delay is where nearly all the damage lives. In this episode, Sheena walks the three stories that keep someone employed long past the decision — they are loyal, they are going through something, it…
Every role you open is a confession about the company you are trying to become, which is exactly why so many founders cannot write the job description. In this episode, Sheena opens a four-part arc on the people part of scaling by taking apart the right-now hire — the role you write by listing the …
The cruel math of founding is that the exact qualities that took you from zero to a million are the ones keeping you from three — the speed, the omnipresence, the personally enforced standard, the whole business held in one head. In the final episode of the arc, Sheena explains why this has never b…
Every overrule is a withdrawal from an account your team is keeping, and most founders have never noticed they were spending. In this episode, Sheena describes the two failure modes — the founder who overrules everything and trains her team to stop finishing work, and the founder who overrules noth…

Real Authority

Responsibility without authority is blame with extra steps, and it is the most common structural injury in a founder-led business. In this episode, Sheena separates stated authority from revealed authority — what your team learns from what actually happened the last time someone decided something y…
Founders spend years looking for the broken process, the wrong tool, or the missing hire, because any of those would be easier than the truth. In this episode, Sheena takes apart the comfortable lie that once the system is fixed the work will flow, and explains why a better tool simply gives the bo…
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