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58 minutes
انگلیسی
ایالات متحده آمریکا
57 قسمت
از سال 15 سپتامبر 2005
episodic

آخرین اپیزود 🔗

Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a g…

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The second in the series of interviews from Adtech New York 2006
The first in a series of interviews from Adtech New York 2006.
Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions.…

Todays word is film

It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with t…
This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile M…
search and communities in the past 2 years. Emil brought together disciplines from statistical physics & cognition research to form a new way to approach community based search & to develop a new platform for relevancy & personalization. His team includes among others, PhDs in Computer …

Online Video Advertising

Masha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are…
With all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies i…
Masha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Fina…
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