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With all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an industry in which they should be making a long term investment, or is this a trend that will pass quickly? Dana talks to Blair Harrison, CEO iFilm, Dana Jones, President of Ultramercial, and Michael Raneri, CEO of MeeVee.
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Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions.…
The second in the series of interviews from Adtech New York 2006
It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with t…
The first in a series of interviews from Adtech New York 2006.
Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a g…
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