ABOUT THIS PODCAST 🔗
Most marketing exists as a means to persuade people to buy the thing the business wants to sell. But this can be really hard, and can lead business owners to avoid marketing as it all feels a bit uncomfortable and, well, "icky".
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
This sort of marketing, however, is "upside-down" and the good news for you is that there is another way.
I call it "Upside-Up Marketing", and it starts with understanding the people you want to work with and creating offers they actually WANT to buy.
This makes marketing much easier, and definitely takes away that ick.
In this podcast I take my experience from my background in psychology and behavioural sciences and combined with my 20+ year career in market research, to help you create offers people actually want to buy, and share them in a way that feels good both to you AND to the people who might buy them.
All over a nice cup of tea 😊
Hosts:
Update frequency:
biweekly
Average audio length:
20 minutes
English
United Kingdom
28 episodes
since June 11, 2024
episodic
LATEST EPISODE 🔗
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It sounds like clickbait – but it isn’t.
There are three people already in your world who know more about why your offer isn’t converting than any strategist or sales coach ever could.
They’re not your coach. They’re not your audience. But they are the key to finally understanding wh…
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PREVIOUS EPISODES 🔗
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Does your business look great from the outside… but feel like a constant juggle behind the scenes? Like it’s helping your clients, but it’s not really working for you?
If you’re caught in the trap of doing all the “right” things but still feel stuck, this episode of The Upside-Up Mar…
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You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversio…
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Networking has a bit of a reputation problem. Too salesy, too shouty, too not you.
If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this episode is for you.
In this episode of The Upside-Up Marketing Podcast, I’m joined by Janine Fristo…
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You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.
If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you.
In this episode of The Upside-U…
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Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.
When your marketing doesn’t connect with where your audience actually is, you have to hustle …
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You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?
The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many s…
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Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in you…
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Some words work for you in marketing. Others work against you - without you even realising it.If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using.In this episod…
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Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.
Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they tr…
Disclaimer: The podcast and artwork embedded on this page are from Katie Spreadbury // OrangeSheep Research, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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