ABOUT THIS EPISODE
You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.
In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversions, even if it looks flawless.
You’ll learn why leading with logic rarely lands, and how one simple shift in your copy can change everything from “let me think about it” to “when can we start?”
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MENTIONED IN THIS VIDEO:
👉 Jay Acunzo “What if you could whisper?” - https://www.linkedin.com/in/jayacunzo/
🟠 Ready for offers that sell before you speak? If you're done explaining, convincing, and carrying the whole sale on your shoulders – it’s time to build a message that does the work for you.
Inside The Perfect Fit, we go deep to craft a magnetic message and offer so aligned, your content becomes a filter – drawing in pre-sold clients who already feel like a yes.
✨ If that sounds like the shift you’re craving, connect with me on LinkedIn: www.linkedin.com/in/katie-spreadbury and send me a message. I’ll send the details your way.
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🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/TVQaAuhPD4s
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When you’re ready, here are three ways I can help you get faster results:
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury
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Connect with me on socials:
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury
➡️Facebook: https://www.facebook.com/orangesheepresearch
➡️Instagram: https://www.instagram.com/orangesheepkatie
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TIMESTAMPS ⏱️
00:00 Welcome to The Upside Up Marketing Podcast
02:07 Teaching My Son to Make Tea
04:33 The More Expert You Are, The More Likely You Are To Do This
05:47 Case Studies: Dove and Airbnb
08:43 The Explain to Convince Trap
12:02 The Echo Effect: Mirroring Your Client's Voice
14:39 Actionable Advice: Test Your Sales Page
15:26 Conclusion: Keep Your Messaging Upside Up
You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate
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