關於這個 Podcast 🔗
Marketing News and Analysis by Perth based marketers Carma Levene and Clayton Smith.
We talk the latest marketing news and updates.
Companion podcast to our blog www.themarketer.news
We talk the latest marketing news and updates.
Companion podcast to our blog www.themarketer.news
更新頻率:
every 36 days
平均音訊長度:
41 minutes
英語
澳大利亞
41 集
自從 2019年7月8日
episodic
最新一集 🔗
The Marketer Podcast #42
All things marketing with Carma Levene & Clayton Smith
Big Hits
1. Solo Stove back with Snoop - ‘Blunt Marketing’
https://contentmarketinginstitute.com/articles/solo-brand-blunt-marketing/
New Campaign looks to flip the script, a more connected experience - htt…
以前的節目 🔗
The Marketer Podcast #41
All things marketing with Carma Levene & Clayton Smith
Big Hits
Grill The Marketer - Kate Kirwin Review - read the wrap
Olympics putting up mega audience numbers compared to Tokyo
Adam Ferrier says some Olympics Branded Ads are too vague
US numbers - link her…
Ep 40 - Hawk Tuah Girl, Katy Perry & Adobe
Big Hits
Adobe says it won’t use users data to train AI - https://www.theverge.com/2024/6/10/24175416/adobe-overhauls-terms-of-service-update-firefly
44% of digital advertising spend is wasted according a tool by Next&CO - https://www.medi…
Holy heck we're back for a massive 2024 of podcasts, more episodes this year than ever.
Big Hits
Calvin Klein
https://www.theguardian.com/commentisfree/2024/jan/09/jeremy-allen-white-looks-great-in-the-calvin-klein-ads-and-thats-a-lesson-for-us-all
https://www.abc.net.au/news/2024-01-12/calv…
The Marketer Podcast #38
We’re back!
Catch Up - how ya goin
We both spoke at the recent AGDA event - 72 dpi
Carma presented on Designing Ads for Paid Campaigns
Clay discussed Conversion Rate Optimisation on Landing Pages
Big Hits
Spotify Wrapped
https://www.theguardian.com/music/2023/n…
Big Hits
Elon buys Twitter, titles himself “Chief Twit” - fires everyone.
And it’s going great:
https://www.bandt.com.au/n-word-usage-has-jumped-by-500-since-elon-musk-bought-twitter/
https://www.forbes.com/sites/alanohnsman/2022/10/28/gm-ford-say-they-arent-running-twitter-ads-as-they-assess…
Big Hits
1. Netball Sponsorship debacle
https://www.abc.net.au/news/2022-10-24/netball-australia-hancock-prospecting-explainer/101569486
2. BOM Rebrand
https://www.pedestrian.tv/news/bureau-of-meteorology-rebrand-cost/
3. Ruby The Roo
https://youtu.be/P3PdfWVk7h8
Album Cuts
20 Years o…
Big Hits
Meta’s Metaverse Struggles Continue
https://www.afr.com/technology/zuckerberg-s-metaverse-looks-like-a-colossal-fail-20221017-p5bqaj
https://mashable.com/article/horizon-worlds-is-underwhelming
Meta wanted 500,000 monthly active users on Horizon Worlds by the end of 2022 — about a year…
Carma and I review a most excellent AMI WA Summit recently held at Crown Perth.
The topic of the day was Data, a massive focus for all marketers and businesses.
Awesome work to Carma and her fellow AMI WA Committee members for putting on an packed day of informative and important
…
Toast the Marketer last week!
Big Hits
Brand Spam - Brand’s posting about the queen
Queen Cringe https://www.pedestrian.tv/news/cursed-corporate-queen-memorials/
Social Media Tributes - https://mumbrella.com.au/social-media-tributes-brands-beware-756446
More news re: Netflix New Ad Support…
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