關於這個 Podcast 🔗
The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world's leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.
更新頻率:
every 47 days
平均音訊長度:
23 minutes
英語
美國
10 集
自從 2017年8月23日
episodic
最新一集 🔗
Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it is going next. The current state is complex, and in places messy. The next chapter may involve …
以前的節目 🔗
Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic world. While their views differ on how much will change, and how quickly, there is a sense that,…
Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Scheiner, Executive Creative Director of CDM Princeton. With the pandemic initiating an intense focus on h…
Nick Moore explores the impact of Covid 19 on marketing and advertising with Tom Goodwin of Publicis, Jason Mayo, MD / Partner of Bonfire, Greg Hahn, CCO of BBDO NY and Darren Moran, CCO of Keurig Dr Pepper. What's it like to work from home? What should brands be doing now. What's going to happen n…
Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother.
Nick is joined by leaders from client-side and agency-side to explore how ideas are sold and bought.
And as pr…
In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives. We look at how the issue manifests itself, why it happens, and we ask what can be…
Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really add value? Or are they just self-indulgent? Contributions come from Mat Zucker of Prophet and Brandon H…
Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn st…
In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google EMEA, Steve Harrison, founder of HTW, Bob Lukasik,…
This is the first episode of The Idea. In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas. We hear about the range of ideas from traditional advertising to new conversational UI platforms such as Siri and Alexa. We hear the views of a range of sma…
免責聲明: 本頁面嵌入的 Podcast 和封面圖片來自 Nick Moore，歸其所有者所有，與 Listen Notes, Inc. 無關聯，也未獲得 Listen Notes, Inc. 背書。
Podcast 搜尋引擎
您可以使用我們的網站按人物、地點或主題搜尋3,831,537Podcast 和196,843,882單集。
If I have seen further than others, it is by listening to podcasts and standing upon the shoulders of
giants.
‐ Isaac "Llamacorn" Newton
認領這個 Podcast
Why to claim podcasts?
If you are a podcaster, the best way to manage your podcasts on Listen Notes is by claiming your Listen Notes
podcast pages.
It is a great, free way to engage the podcast community and increase the visibility of your podcasts.
After claiming your Listen Notes podcast pages, you will be able to:
✓
Manually refresh the RSS feed to sync up
✓
Get a verified badge (
✓
) alongside with your podcast name on Listen Notes
✓
Post 分類廣告 for sponsorship,
guests, co-hosts,
cross-promotion...
✓
Respond to listener comments on Listen Notes
✓
Use speech-to-text techniques to transcribe your show and
edit transcripts
✓
Improve the presence of your podcasts, e.g., self-service
Podcast 創作者訪談...
✓
If you share your Listen Notes page and at-mention @ListenNotes
on X (formerly Twitter),
我們的官方 X（原 Twitter）帳戶 will retweet to promote
your show to our followers.
Coming soon:
◯ Self-service promotion on Listen Notes
◯ Track your podcast stats on Listen
Notes, e.g., listens, page
views...
◯ Manage episodes
