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Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
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“We weren’t giving the user a real reason to upgrade.”
That’s how Ajay Mehta, cofounder and president of Tolan, describes the first version of the free tier for his company’s AI companion app.
Freemium opened up the top of the funnel, but it resulted in an initial short-term hit to subscriber conve…
以前的節目 🔗
DashPass has stayed at $9.99/month since its launch back in 2018, a choice the person who built it believes is exactly right: Jimmy Liu, the original creator of DashPass.
He joined DoorDash in 2016 to run the San Francisco market, back when the company was losing $12 per delivery there, and spent h…
As AI-generated content floods the internet, how do you know what's still human?
Weeks after ChatGPT's release, Edward Tian built the first version of GPTZero from a cafe in Toronto over New Year's, tweeted it out, and watched it go viral overnight.
What started as his senior thesis…
In the crowded subscription app economy, building a great product is no longer enough.As AI has made software significantly faster, easier, and cheaper to build, the primary bottleneck has shifted from product development to distribution.
As the serial entrepreneur behind multiple breakout Health …
Every single person alive has asked themselves the same question: "What should I do with my life?"
Tomas Hoyos, cofounder and CEO of Apt, is building an AI-powered career mentoring platform to help millions of people answer this question at a moment when AI is about to make it harder for …
When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization.
So they built something different.
Pok Pok is an Apple Design Award-winning app offering open-ended, Mont…
"If you wait until it's perfect, you're too late."This was Tyler Denk’s attitude when he took the growth engine he had built as employee #2 at Morning Brew - the newsletter he helped scale to >3M subscribers and a $75M acquisition - and productized it into a new startup calle…
Most AI coaching apps are just ChatGPT wrapped in a personality. Raj Singh and Mark Manson built Purpose to prove there's a better way.
Raj, cofounder and CEO of Purpose and previously the founder of GoMoment (acquired by Revinate), explains how they engineered an AI mentor that over 40% of us…
Sam Chaudhary is the cofounder and CEO of ClassDojo, an education platform used in roughly 95% of US K-8 schools and by tens of millions of children across 180 countries around the world. Born in the UK and raised in Wales and Abu Dhabi, he studied economics at the University of Cambridge, taught a…
Esan Durrani is the cofounder and CEO of StudyFetch, an AI-native learning platform used by more than 7 million students worldwide. Esan launched StudyFetch in 2023 with his cofounder and childhood friend Ryan Trattner to build an AI tutor that helps students truly learn rather than shortcut their …
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