关于这个播客 🔗
Welcome to Owlgorithm 🦉 — Cultura's deep dive into the world of branding, marketing, and creativity.
Here, we decode the strategies behind today’s most talked-about moves in culture and business:
🚀 Marketing Trends – breaking down the latest campaigns and social media plays shaping industries.
🎨 Branding Strategy – how top brands build identity, loyalty, and cultural impact.
💡 Creative Campaigns – standout ads, launches, and experiments that push boundaries.
🎙️ Behind the Scenes – Cultura’s own projects, insights, and lessons from the creative process.
📊 Business + Culture – where storytelling meets strategy, and creativity drives growth.
Whether you’re a marketer, entrepreneur, or creative, this playlist gives you tools, inspiration, and perspective to stay ahead of the curve.
👉 Join us as we unpack the Owlgorithm behind the campaigns shaping today’s culture and tomorrow’s brands.
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最新一集 🔗
On Episode 22 of The Owlgorithm, we’re breaking down the Miami Heat’s Vice City activation through a branding and creative lens—from the uniforms and court to the merch and the bigger idea tying it together. Then we’re zooming out: McLaren’s new identity, another Intuit refresh, sports experience...
以前的节目 🔗
Is AI actually going to end the world, or are tech executives just playing a high-stakes PR game?
JC Perez and David Verjano are back for Episode 21 of The Owlgorithm to break down the latest strategy moves across fashion, fast-casual CPG, out-of-home advertising, and AI safety panic.
On this w...
Has corporate minimalism officially run out of ideas?
In Episode 20 of The Owlgorithm, David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest visual identity updates, expensive CPG lawsuits, and algorithmic shifts hitting your feeds.
On this...
Is your brand brave enough to break the rules, or is corporate comfort killing your growth? 📉🥊
This week on The Owlgorithm, JC Perez and David Verjano provide a front-row seat to the "Ringside Rundown." We are diving into what happens when brands intentionally brush up against friction points to ...
Are modern brands finally trading corporate polish for weird, high-friction creative choices? 💥🦉
This week on The Owlgorithm, JC Perez and David Verjano look at what happens when major global players choose to stand out rather than blend in. We break down the absolute genius of under-the-armpit p...
Are consumers officially tired of "perfect" branding? 📉💥
This week on The Owlgorithm, JC Perez and David Verjano pull back the curtain on a massive shift in consumer psychology. Audiences are no longer passive bystanders—they are staging revolts against corporate rebrands that strip away a compan...
Welcome back to The Owlgorithm: where we break down the culture, creativity, and campaigns shaping the marketing world. 🦉
In Episode 16, we're talking about brands that are finding themselves again, a digital shift that could reshape how your content gets discovered, and the creative work making ...
Is your brand a cultural insider or just a tourist? 🌍🎒
In this episode of The Owlgorithm, JC Perez and David Verjano break down the massive shift from global corporate "vibe" to hyper-local subcultures. We’re diving into why McDonald’s is leaning into the "McMullet" and how the most successful br...
Can a 1970s tagline save a modern brand? 🦉🔥
This week on The Owlgorithm, JC Perez and David Verjano are breaking down a massive week in branding and business. From Tostitos ditching real-world photography for bold illustrations to the return of BIC’s most iconic slogan, we’re looking at the strat...
Is your marketing too "perfect" to be trusted? 🤳🍔
In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest "vibe shift" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer l...
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